| Title |
Oglesby, Jonathan_MPC_2016 |
| Alternative Title |
The Social Gridiron: Understanding Social Media Interaction with Big Sky Conference Football Games Televised On ROOT SPORTS |
| Creator |
Oglesby, Jonathan |
| Collection Name |
Master of Professional Communication |
| Description |
The purpose of this study was to survey and understand social media interaction with Big Sky Conference football games televised on ROOT SPORTS. The study tracked social media comments made by users, through particular hashtags, in connection with three different games - Southern Utah vs. Montana State, Eastern Washington vs. Montana, and Montana vs. Montana State. The study supported previous research regarding television viewers using social media to be part of a larger community, and the results of this study indicated engagement goes up with rivalry games with cultural impacts, like the Montana-Montana State game. the study also revealed how different social media channels are used, with Twitter being used for in-game conversation, Instagram being used to show the viewer doing something related to the game, and Facebook being used as a promotional tool. This study also found there is a sizable female fan base that interacts with Big Sky football on social media, which could help to legitimize the impact of this fan base on the conference and ROOT SPORTS. This study opened up the potential for future research, including looking at gender-related social media usage in sports. |
| Subject |
Social media; Communication--Research; Communication and technology |
| Keywords |
Televised sports; Gender specific involvement |
| Date |
2016 |
| Language |
eng |
| Rights |
The author has granted Weber State University Archives a limited, non-exclusive, royalty-free license to reproduce their theses, in whole or in part, in electronic or paper form and to make it available to the general public at no charge. The author retains all other rights. |
| Source |
University Archives Electronic Records; Master of Professional Communication. Stewart Library, Weber State University |
| Format |
application/pdf |
| ARK |
ark:/87278/s60gqgzy |
| Setname |
wsu_smt |
| ID |
96680 |
| Reference URL |
https://digital.weber.edu/ark:/87278/s60gqgzy |
