| Title |
Bjorklund, Spencer_MPC_2014 |
| Alternative Title |
Small Town Cafe Communication Business Plan |
| Creator |
Bjorklund, Spencer |
| Collection Name |
Master of Professional Communication |
| Description |
This project is a communication business plan for a startup cafe in the small town of Mountain Green, Utah. The name of the cafe is Aspen Grill and the reason for Mountain Green to be the host site of the cafe is because it nestled in a small town 15 minutes from a ski resort and recreational reservoir as well as 10 minutes up Weber Canyon from one of the largest cities in Utah; Ogden. Mountain Green currently offers no dining options besides gas-station food and it is the gateway for a large number of locals and tourists to access Snowbasin Resort. The unique communication situation is that there is currently no sit-down dining option in Mountain Green. The goal was to assess through research and data the probability that a cafe could thrive in this community. A brand and communication marketing plan was also designed. The main communication questions this project addresses are: What type of communication is needed to determine the cafes potential? How do I communicate to customers through visual and electronic channels what this cafe can become? |
| Subject |
Communication; Communication--Research; New business enterprises |
| Keywords |
Business plan; Startup businesses |
| Digital Publisher |
Stewart Library, Weber State University |
| Date |
2014 |
| Language |
eng |
| Rights |
The author has granted Weber State University Archives a limited, non-exclusive, royalty-free license to reproduce their theses, in whole or in part, in electronic or paper form and to make it available to the general public at no charge. The author retains all other rights. |
| Source |
University Archives Electronic Records; Master of Professional Communication. Stewart Library, Weber State University |
| Format |
application/pdf |
| ARK |
ark:/87278/s6zt4zk8 |
| Setname |
wsu_smt |
| ID |
96745 |
| Reference URL |
https://digital.weber.edu/ark:/87278/s6zt4zk8 |
