Miller, Jessica_MPC_2013

Title Miller, Jessica_MPC_2013
Alternative Title Standing Out in the Social Media Crowd
Creator Miller, Jessica
Collection Name Master of Professional Communication
Description Studies have shown that many people turn to digital content when seeking news. That digital content often comes in the form of social media. With more than 140 million active Twitter users recorded in 2012 and 901 million monthly active Facebook users recorded in April 2012, social media is teeming with information seekers. For news organizations, it's become a place to communicate news and market stories to a wide audience. For many news outlets, social media feels like the Wild, Wild West of journalism, as no strict guidelines or rules about how to make a successful post exists. Little research has been conducted to distinguish what phrasing techniques are most effective at catching the eyes of readers. The hunches of some journalists are that posts containing a question or quote are more effective than a straight-forward summary headline. To literally see if one headline approach is more eye-catching than another in social media, an eye-tracking study was designed. This exploratory study revealed that most people fixated most often on questions posts on both Twitter and Facebook. The majority of participants most often fixated on a question post, left the area, and then returned true for both social media sites
Subject Communication and technology; Communication--Research; Social media; Eye tracking
Keywords Digital news; Twitter; Facebook; Information seeking
Digital Publisher Stewart Library, Weber State University
Date 2013
Language eng
Rights The author has granted Weber State University Archives a limited, non-exclusive, royalty-free license to reproduce their theses, in whole or in part, in electronic or paper form and to make it available to the general public at no charge. The author retains all other rights.
Source University Archives Electronic Records; Master of Professional Communication. Stewart Library, Weber State University
OCR Text Show
Format application/pdf
ARK ark:/87278/s6t4syd2
Setname wsu_smt
ID 96742
Reference URL https://digital.weber.edu/ark:/87278/s6t4syd2
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