Harris, Brooke_MPC_2013

Title Harris, Brooke_MPC_2013
Alternative Title THE VALIDITY OF VIRAL: DOES VIDEO ADVERTISING REALLY HELP A BUSINESS?
Creator Harris, Brooke
Collection Name Master of Professional Communication
Description New technology has made it easier for companies to market their products online. YouTube and other social media sites are great tools for advertisers. This study researches viral video advertising. The subjects of the study are two successful companies, Orabrush and Blendtec. They have both seen great success through the use of viral video. But they started at a time when there wasn't much competition on YouTube for businesses. They say there are many benefits to using viral video: it costs less, it's easier to measure, and it's easier to engage consumers in a conversation than traditional advertising methods. They also give a lot of advice on how to get people to view your videos, as well as how to get viewers to share it through social media. But the tools and methods they used when they first launched their videos may not work as well today. Getting a video to go viral, especially a video advertisement is compared to winning the lottery. Getting a video to go viral isn't as easy, or even as valuable, as some businesses think. It is less expensive and easier to measure. But it still takes a lot of work and there's a lot of luck involved. Even if a video goes viral it's not a sustainable form of advertising. Orabrush and Blendtec agree that the best way to use video advertising is to build a strong subscriber base and create content specifically for your target audience.
Subject Communication and technology; Communication--Research; Advertising; Internet advertising; Television advertising; Internet videos
Keywords Social media; Viral videos; YouTube
Digital Publisher Stewart Library, Weber State University
Date 2013
Language eng
Rights The author has granted Weber State University Archives a limited, non-exclusive, royalty-free license to reproduce their theses, in whole or in part, in electronic or paper form and to make it available to the general public at no charge. The author retains all other rights.
Source University Archives Electronic Records; Master of Professional Communication. Stewart Library, Weber State University
OCR Text Show
Format application/pdf
ARK ark:/87278/s67mt6m9
Setname wsu_smt
ID 96737
Reference URL https://digital.weber.edu/ark:/87278/s67mt6m9