Brice, Mike_MPC_2013

Title Brice, Mike_MPC_2013
Alternative Title Action! Using video to increase employee engagement
Creator Brice, Mike
Collection Name Master of Professional Communication
Description The world's best organizations recognize that high employee engagement is directly tied to the organization's success. Engaged employees are more productive, profitable and safer (Gallup). A key component of employee engagement is a communication strategy that educates and informs. As communicators look to develop strategy to support employee engagement and other business initiatives, they must determine what communication vehicles will be most successful in fulfilling those goals. More communication channels exist today than in the past three decades, and each year seems to bring a new mode of communication. While many of these vehicles have been widely adopted in everyday life, business and other organizations have used them on a much more limited scale. However, as new media such as YouTube, Twitter, and Facebook become as commonplace as the phone and fax machine of previous decades, businesses are researching how best to use these media to engage employees and improve communication dynamics within the organization.
Subject Communication
Keywords Video; Employee engagement
Digital Publisher Stewart Library, Weber State University
Date 2013
Language eng
Rights The author has granted Weber State University Archives a limited, non-exclusive, royalty-free license to reproduce their theses, in whole or in part, in electronic or paper form and to make it available to the general public at no charge. The author retains all other rights.
Source University Archives Electronic Records; Master of Professional Communication. Stewart Library, Weber State University
OCR Text Show
Format application/pdf
ARK ark:/87278/s6m8s358
Setname wsu_smt
ID 96731
Reference URL https://digital.weber.edu/ark:/87278/s6m8s358