December Mr, J.%, Russell, Srowning arms St. 3 LOULS Dear 15,1952. Company, NO~e John: just tT have December 13th. I have however, nearly every received the sales day. with reports relative to make observations no your to the note of reports, but am reminded that during the fall I have seen only one Browning Automatic désplayed in a window in this city, that one being in the Cross Sporting Goods store. I very seldom walk slong 25th Street and I pass Kammeyer's and Larson's, cannot speak for the Armstrong store, some for Larson time past has had some Remington display ecards in his window showing both their Automatic anc I Neither of these guns, however, was present in person, Overunder. have ani stores the of any into go to o¢casion have had little or no had too many other things on my mind to eo in just to snoop. I think, T suppose Bennett where the son of one Automatic but and one small could not find dealer offered has told you of the case in idaho, Boise of our bank employees wanted & browning one in the town. to order the eun He for visited hits ell the dealers T am confident that very few euns in the upper price ranges Most of the exceptby a few of the larger retailers, have been stocked, pursued have and rent their paying in ty difficul had smaller stores have Larson that doubt little have @ policy. mouth the well known hand-tofor instance would have put our display ecards in the window if we had had I am such material to offer him, eood a of pad taste in the mouths a wondering, however, if there 1s not many retailers remaining from that it is out of period when we were making our direct to consumer effort, an expenwith time this at ill-will that ovértome the cuestion for us to pass ity opnertun no let you that know I and sive advertisine cempaian, 4 longer The channels, mail ordinary the to cultivate food-will through ls rood-wil his win to is it harder the man harbors a grudge, however, Notwithstanding the many evidences of friendliness which you_heve received it is my suess that a good many sore spobs still remain and from dealers, Bennett's report from Ee Idaho city, coupled with my own observations here,which I will admit have been very casual, has reawakened the old When in a fairly representative city one of our uns gwarmof doubts. could not be found in a systematic visit to all of the dealers, one woncers how many other cities there are of which the same is trués We All this is said not critically, but sympathetically. and at ing, advertis without us cannot warm the feelines of dealers toward present there is not With best of those deadlocks g very accomplishin JBIMS business over which much. regards, enough a man to frets justify years the from advertising. his life It without is one