Mason, Cathleen_MPC_2014

Title Mason, Cathleen_MPC_2014
Alternative Title Professional Communications of an Actress
Creator Mason, Cathleen
Collection Name Master of Professional Communication
Description This project was an opportunity to create a marketing communication plan to use assets I have to promote my film acting and voice over (VO) work. I consolidated this material into one accessible medium. Prior to this time, most of my material was scattered in various places, including the International Movie Data Base (IMDB), Broadway Talent/Shielia Erickson Management website, YouTube & voices.com. I also had material that was not yet on the web that I included for a comprehensive synopsis of my skills. This material consists of stories, pictures, video clips and VO reels. I can manage this material, add what I want, share stories and communicate with my audience. I have set up my own business website for this medium. In doing so, I had a number of unforeseen formatting issues which took longer than I had anticipated. Even so, the final product is easy to navigate and use. My project consisted of building a professional website, completing my IMDB page, creating a logo and adding it to my business card and website and organizing my YouTube and LinkedIn account. I believe targeting these sites has reached my audience beyond the traditional audition. With communication and technology changing and growing, I believe this project is a wise and professional choice for the promotion of my acting career and for communicating all that I am as an actress in a comprehensive format.
Subject Communication in marketing; Communication and technology; Communication--Research
Keywords Marketing communication plan; Voice Over work
Digital Publisher Stewart Library, Weber State University
Date 2014
Language eng
Rights The author has granted Weber State University Archives a limited, non-exclusive, royalty-free license to reproduce their theses, in whole or in part, in electronic or paper form and to make it available to the general public at no charge. The author retains all other rights.
Source University Archives Electronic Records; Master of Professional Communication. Stewart Library, Weber State University
OCR Text Show
Format application/pdf
ARK ark:/87278/s6pzxrnc
Setname wsu_smt
ID 96746
Reference URL https://digital.weber.edu/ark:/87278/s6pzxrnc