Schwenk, Monica_MPC_2013

Title Schwenk, Monica_MPC_2013
Alternative Title Once Upon a Time: The Story of the Ogden-Weber Tech College Foundation
Creator Schwenk, Monica
Collection Name Master of Professional Communication
Description The Ogden-Weber Tech College Foundation was founded in 1983 to support the strategic initiatives of the tech college. Although the foundation has a successful history of funding programs that enhance student retention, completion, and job placement, it has no identity or marketing materials to help tell its story. Storytelling is the most basic form of communication and has been used since the dawn of human existence to convey events. Stories provide stimulation, inspiration, and the motivation to act. The proposed thesis project is to create a marketing communications package for the foundation, visually and digitally telling its story, to demonstrate the impact on the community and the value of investing in the college. The target participants for this project are primarily corporate donors with potential to influence individual donors through social media. Foundation board members will provide input and serve as the initial test group for all sections of the project. Corporate representatives will be invited to review and provide feedback on the communication pieces to ensure the materials target the chosen demographic. The outcome for this project is a comprehensive, flexible communication template that can be customized for each unique presentation.
Subject Nonprofit organizations; Branding (Marketing); Charitable giving; Storytelling
Keywords Foundation; Non Profit; Branding; Marketing; Story Telling
Digital Publisher Stewart Library, Weber State University
Date 2013
Language eng
Rights The author has granted Weber State University Archives a limited, non-exclusive, royalty-free license to reproduce their theses, in whole or in part, in electronic or paper form and to make it available to the general public at no charge. The author retains all other rights.
Source University Archives Electronic Records; Master of Professional Communication. Stewart Library, Weber State University
OCR Text Show
Format application/pdf
ARK ark:/87278/s6zzxr02
Setname wsu_smt
ID 96725
Reference URL https://digital.weber.edu/ark:/87278/s6zzxr02