JOSEPH E-OLSEN ST. UTAH GEORGE, June Dear 4, I96I Vals: Blanche, Joe Elden's wife, had a heart aftack yesterday. If may be that we will not come fo Salt Lake this coming week. All depends on the developments here. In case we do not get up fhere, herewith are some expressions that will make our ideas known To you, 1 - We believe the proposed stock splif should be accomplished. Whether it be O for I, or 20 for |, As @ matter for joint determination of fhe stockholders when @¢hey meet in a formally called meeting. | have always felf if would be well to have FN tied in with the company. lf they were willing to buy stock, it might be wise to give fhem a very substantial amount, say 25 or 30%. Too, | have felt if would be a good idea to have a few of the very largest dealers tied in, plus any others you feel could and would be useful to fhe company's welfare, Beyond this, the question is how far fo go in distributing stock ownership. This can be thoroughly discussed when the special meeting is called, The and/ matter or of further expansion of diversificafion the business is one calling for some more deliberate consideration. | know thaf the supply of guns has refarded sales at some Times in the past few years. If the future supply will mafch our ability to sell, then | believe the first move would be to expand the sale of guns by an increased advertising appropriation and wider planning field advertising of to prospective reach gun a buyers.