SCHWABACHER FREY In "natural life", these covers are 15" by 24" and an armful to carry. The one above is the work of Dorothy Doane. Complete with tassels, colors, and designs, these covers are wonderful to behold. They were composed under the direction of Miss Dorothy Coleman, instructor in Business English. The one below was created by Lois Robinson. THE YET FALLEN THE Advanced Business Correspondence course offered at Weber College endeavors through its objective of individual research to direct repeatedly the thoughts of the student to the practical application of the principles presented. At the beginning of the course an Individual Research Committee of three class members are elected from the class by democratic nomination and ballot. The Committee of this year decided that the placing of the research letters in a suitable cover with an appropriate color scheme would be desirable. Inasmuch as the class is not one for which credit in art is given, the decorative covers were strongly urged, but not designated as necessary for the final grade on the project as a whole. The first action of the Committee was their candid expression as to whether or not they wished to incorporate the individual research patterns in the course work. The Committee of this year felt that the research patterns would add interest to the class and offer opportunities for graphic representation of con-ceps learned. The Committee further decided that the individual letters of the research patterns should be mounted in a book made of colored art paper and that a color scheme throughout the book be adopted. Thereafter, each student selected a business which he wished to exemplify in his research pattern. This choise was either an existing business in Ogden or any other town, or a hypothetical one existing in the student's mind alone. The student automatically became the manager of this concern and was responsible for the writing of effective examples of corespondence for the firm. Twelve The sample sales letter below was written by Helen Reberg, business student. La Chanson MUSIQUE 126 DUET AVENUE NEW YORK, NEW YORK November 12, 1940 Miss Jean Hill 241 Ashton Street Hew York, New York Dear Hiss Hill: In a whirling revery of melody and wine, the lilting loveliness of Viennese waltzes carries you to a day when frothy skirts and misty veils accented the charm of a lady and a violin, Down through the years Viennese melodies hold a place above all other types of music. They express the delightful thrill of youth and romance. They hold In reverence the Vienna of yesterday. For your pleasure end happiness, we have a complete stock of Viennese waltzes recorded by the masters of the world. Our prices are very reasonable and our terms arc arranged to suit your convenience. It will be a pleasure to serve you at any time, and we are looking forward to seeing you soon at "LA CHANSON." Yours very truly, LA CHANSON Ruth Packer manager The fantasy about Viennese waltzes above is the child of Ruth Packer. THE CAMPUS SHOP 222 EAST FIFTH BERKELEY, CALIFORNIA October 21, 1940 Miss Pamela Fontaine 525 Fifth Avenue Berkeley, California Dear Miss Fontaine: First impressions count especially when you make your first appearance as a butterfly-by-night. For your first fall date you want to look new and different. Night time is your time to turn a casual escort into an ardent suitor. Our new evening dresses are meant for male attention. They are as smooth as moonlight and as glamorous as an evening enchantress. Alice Carol catches your dancing mood with her new Celanese rayon fabric evening dresses. Her styles will make your heart beat faster. We are enclosing a circular with illustrations of all these different creations. We know your enthusiasm over these dresses will bring you to our store tomorrow. Very truly yours, THE CAMPUS SHOP (Miss) Helen Heberg Manager HR :MP Enclosure The ordinary exercises in Business English are based on many hypothetical situations, all of which are unrelated. The project pattern offers a splendid means of uniting the student's efforts toward a common purpose. After the project letters are written they are read by the students during the class hour. The other class memebrs are quick to offer constructive criticisms and worthwhile suggestions, inasmuch as all are eager to place superior letters into their projects. In other words, all class members help each individual student with the difficulties arising in the letters of the project. Therefore, instead of listening to many letters about the same exercise, each member of the class reads an entirely different letter pertaining to his individual project. All feel, therefore, that they have a part in the betterment of each project. After the instructor appends additional corrections, the student rewrites the letter and places it into the project. Thus, the final project letter has the advantage of containing added ideas of the class as a whole, the instructor's suggestions, and any further constructive work which the student wishes to give. Ultimately, an individual research pattern of this type consists of a collection of the best letters which the student can write, assisted by he suggesions of the instructor and the class members. Certainly these should prove to be of value to the student who finds his place in the business world. Students are beginning to take their projects with them when they apply for positions. Preparations are also being made for several of the students to send their projects to concerns closely allied with project companies with the hope that these concerns will give them their consideration and practical suggestions. Thirteen