Creating, Marketing and Distributing a Short and Original Film
Creator
Dean, Derrick
Collection Name
Master of Professional Communication
Description
Creating, marketing, and distributing a short film requires leadership, skill and determination. The qualifications and level of expertise to put this plan into motion consisted of the application of tools learned in the Master of Professional Communication program combined with film-making experience and talent. Interviewing skills learned in the program helped to create a realistic interview for news scenes in the film and provided realistic interview questions and dialogue for the film's characters. Other tools helped to improve filming methods, the use of film equipment, software and editing processes. Establishing an intended audience by focusing on demographics like age and gender can play and have played a major contributing factor in the marketing process of the film by narrowing the target audience, which according to Geidner, Flock and Bell, (2007) can lead to a larger potential viewing audience. MPC marketing skills have been used to promote the project and video through social networking. These tools have helped to make the project a financial success. Through advertising on various social networks, the project has reached more people and has increased in potential audience quantity. Team building experiences gained from the program were useful in helping to develop a creative production team, manage them properly, and apply these learned tools to serve as the crew's leader and director. Organizational leadership helped build a knowledge basis that aided to market the film using original brands like Smuffking Productions. Having a brand name attached to the project gave the film more production value, which helped acquire higher quality talent. Writing skills were employed to help create and implement surveys, quantify results and develop materials such as contracts, scripts and plan details. The final product includes a 20-minute video and focus-group research formed to more effectively market, screen and digitally distribute the film. The movie has been marketed and announced through social media, newspapers, word of mouth, poster distribution and the film's website. While essential planning, countless hours and extreme detail have been essential in this process, it is leadership and teamwork that have had the deepest impact on the success of the project.
Subject
Communication and technology; Communication--Research; Marketing; Video recordings--Production and direction
Keywords
Social media; Short film; Interview questions
Digital Publisher
Stewart Library, Weber State University
Date
2013
Language
eng
Rights
The author has granted Weber State University Archives a limited, non-exclusive, royalty-free license to reproduce their theses, in whole or in part, in electronic or paper form and to make it available to the general public at no charge. The author retains all other rights.
Source
University Archives Electronic Records; Master of Professional Communication. Stewart Library, Weber State University
Communication and technology; Communication--Research; Marketing; Video recordings--Production and direction; Academic theses; Electronic dissertations
Date
2013
Rights
The author has granted Weber State University Archives a limited, non-exclusive, royalty-free license to reproduce their theses, in whole or in part, in electronic or paper form and to make it available to the general public at no charge. The author retains all other rights.
Source
University Archives Electronic Records; Master of Education in Curriculum and Instruction. Stewart Library, Weber State University
