Marriner trade A prone but the ° results * have never been lasting. They contend that this has always been a problem and still exists, Those I have discussed the matter with feel that an advertising idea developed into a national campaign and carried on constantly would definitely popularize mutton and lamb to the extent that all down the line would profit, including the sheepmen,. Now, before actually going into the matter, I have thought it would be a good idea to get an expression from several large sheep operators and I have sent “feelers” out for that purpose, so I shall appreeiate it if you will state definitely whether or not you feel justified in contributing from one to two cents per head per year from the Lindsay Ranch toward a national advertising fund to be expended for the sole purpose of promoting a greater consumption give me sheepmen I of sheep and your reaction? am convinced will, and that lamb. I believe On the in this market time point men that will will the you please contribute support of if the the large packers could be obtained. However, it is something that I believe must originate as a sheep producers’ program and therefore it is being taken up from that standpoint. Of course, if the sheepman is not interested in it then no one will be interested in it as a public movement. The idea contemplates the organizing poration to handle the entire undertaking. would be given a name that would indicate of a non-profit corThis organization its affiliation with sheepmen. As a suggestion it could be called “American Sheep Owners, Ine,.", or some similar name more indicative of the undertaking yet identifyingit as a sheepmen's movement. judgment Se, after analyzing the foregoing, let me would permit you to contribute to this. Sincerely, know if your