THE WEBER LITERARY JOURNAL into Peru to investigate the traces of the Inca race. It assisted financially in the expedition of Admiral Peary, whereby he discovered the North Pole: Present expeditions number among them explorations in the unknown territory adjacent to the San Juan River in Southern Utah a fact which makes its activities of double interest to the people of this state. The policy of this magazine regarding the standard of material, illustrations, and advertisments, is far superior to that of the average magazine. As to material, the National Geographic prints special articles only, which are of varying length according to the scope of the subject treated. One topic, such as aircraft or submarine invention; one country, or one industry of a country, is often made the subject of several articles in one single copy, or often a complete issue is given over to this method. This secures interest since the topics overlap each other, and supply material to fill "gaps" in the understanding which one article, only, might have left. The fact that there is no fiction in the Geographic may be disappointing to some, but on the other hand, most people would prefer a magazine of this type to be free from any elements of fiction. Its interestingly written articles furnish entertainment as well as instruction, therefore fiction is not needed. As an added feature, each article is profusely illustrated with actual photographs, which adds color and concreteness to the text. Since most people are visual minded, a representation which will attract the eye will appeal more than one which appeals to the mind through reading alone. The cuts for these photographs are made by a special process which produces the finished pictures much more clearly and distinctly than the ordinary reproduced photograph. This process also obviates the necessity for using a "line" around the photograph, making it stand-out more definitely on the printed page. The advertisements in the Geographic have always appealed to me because there are none of a trashy, cheap or objectionable nature. The readers seem to be the all-important considerations to those charged with issuing the National Geographic Magazine. That no deceptive advertising be admitted is its first concern. Its representatives investigate new products and interview users, obtain reports from Government sources, before accepting any such advertisements. 24 THE WEBER LITERARY JOURNAL Probably one of the most interesting codes, as well as one of the most unique, regarding advertising has been formulated by this magazine. In part it reads thus, "The Geographic holds that a periodical has no right to waste a reader's time with a mass of inapplicable advertisements that will not help him or her to make life richer and more efficient, nor to offend good taste by publishing cheap or unpleasant copy." It declines many pages each year solely on such grounds. The magazine is readable, not only for its high grade articles but also for its convenience in size, quality of paper, printing and other physical features which most assuredly go to make up a good magazine. On the whole, for feature articles of the highest type it is doubtful if a better magazine could be found. Although many of the topics are of current interest, the majority of them never get "stale". They can be read the month the magazine is issued, or years afterward with equal enjoyment. An article possessing the characteristics of the Geographic "feature" is J. R. Hildebrand's "story", for indeed it is fascinating as a story, "Man's Amazing Progress in Conquering the Air." Before reading this article, I had had a very meager conception of the extent of this problem, but after having read it, I have received an entirely new impression of this amazingly interesting subject. Truly this is an age of wonderful happenings. (Not original, but nevertheless, how true). In the year 1923 a Navy avaitor succeeded in, traveling through the air at a rate of nearly 267 miles per hour. A Frenchman ascended to an unheard of height a mile higher than Mount Everest. New records, new methods, new recording instruments all are products of the last few years, and have caused the advance in this science of conquering the air. Of paramount interest is the author's description of America's best known "vehicle", the "Shenandoah". The problem encountered by this and similar airships in their flights are "stranger" and more fascinating than fiction for they depict the most thrilling of occupations air travel. In short the article is only another indication or rather proof that the Geographic, like Castoria, should "be in every American Home." Elma Taylor, 25