embryonic new German sportin pri firearms industry. During Germans World War II, on one border British arms with at Gibraltar, with and the industry really both belligerents for the supply, which details usually the the Spanish Spain sold to dustry attained new high levels of quality and production, which conditions permitted them to continue and increase. The disappearance of German competition, because of Allied restrictions, the elimination competition Belgian Italian due of to Belgian skyrocketing prices left the rejuvenated industry as Spain’s only real competitor—and the present ish arms. The fine Italian accounts arms for with they must demand. Since the war, about the only Belgium guns being imported are the Browning automatics and over and unders, as well as the Mauser acton rifles all made by the Fabrique The situation in England has gone from bad to worse, with English manufacturers making no Carinthian mountain almost exclusively are principally the “Drilling” or three barrel gun, with two shotguns barrels and a rifle barrel either above or—usually—below. Guns are also Herestal real effort near Nationale which, village of Ferlach in southern Austria, which has’ always produced fine sporting arms of every description, but in limited quantities, is again buzzing with activity since here, and only here, are produced the many combination guns other- well-known A. F. Stoeger, center, while in Spain visited Lorenzo Gabilondo, left, and Jose Gabilondo, makers of Llama pistols. industry, grow sevplus ideas that the average arm is in recognizing local the and then to comply requirements and _ to emphasize only those which have outstanding merit and are attrac- of Activity in Carinthians wise produced in Suhl. These Euro- and the of design and finish are sufficiently different from a foreign Span- the war, and continued to thereafter. Today, Italy has eral large firearms factories, three producing ammunition. little the basic quality of a gun altering it superficially of quality like the French, had been mostly a domestic proposition before the war, grew substantially through The for unmodified European arm is unsuited for the American market. The secret of success in marketing ducing hundreds of thousands of pistols, the Spanish small arms in- plus produced American hummed, competing the highest bidder. As a result of the high standards demanded, coupled with the experience of pro- postwar ly pean and colonial markets, to Liege. export the few tremely expensive hand-built which may still be had, that exguns is, if price is no object and one is willing to wait a year or so for an individual piece—and does not insist upon too much variation from what the factory considers correct. Finland duce good and Sweden guns. also pro- Switzerland produces an_insignificant number of shotguns and also a limited number of match pistols and rifles, which while excellent, are the most expensive in the world. The restrictions sporting arms on the industry German will prob- ably be dropped and there will no doubt be much of interest to record in another year. Already Carl tively priced. Because many importers have of either funda- quality and equally little knowledge mental arms little of what the average American wants, plus their efforts to buy at lowest prices, a rash of practically unsaleable guns and the dealer have resulted. grief to Only the most of intimate knowledge both the European and American types, models, and requirements can result in really successful guns which give the ultimate user lifetime Satisfaction and leave the dealer with a substantial margin and the confidence of enthusiastic custo- mers. Co-Operate Before was the known With war, Dealers Stoeger Arms as the leading importer of fine its exclusive firearms, counting imports. the among original Waffenfabrik Mauser rifles and pistols, Merkel Brothers over-andunder and combination guns; Udo Anschuetz target arms; Carl Walther pistols and rifles, to mention a few. Today, Stoeger remains America’s largest, and oldest, as well as reliable, importer of fine foreign sporting arms. Unless a gun combines quality and popular design with fair price, it will not this be handled. It is the object of our firm to co-operate closely with the the “Vierling” or four barrel gun which usually has two shotgun barrels, a twenty-two caliber famous P.P. and P.P.K. pistols, as well as 22 caliber and highpower rifles and automatic shotguns. Heinrich Krieghof plans American arms dealers to see that they get the best both qualitatively and _ financially—merchandise which means good will, repeat on sales through the rib, and a deer caliber next year, below. In to any has moved had northern Germany and is producing shotguns and drillings of top- made in practically nation—two shotgun, rifle three shotgun addition combination, every barrels there combiand one barrels, or almost may be _ double rifles in all calibers, as well | aS special In Mauser Belgium his rifles. notch innumerable Suhl. action are Walther plans production high-power and quality automatic already into of a J. new with P. rifle Sauer plant workers in from : small arms factories, some of which produce guns of highest quality, In Nuernberg, the R. W. S. ammunition but sign. originated rustless primers. and strong jacketed bullets, is again producing in limited quantities under the new name of N. F. I. Included are the original Brenneke rifled shotgun slugs. of always of conventional deThese manufacturers, because the Belgium, very have high wage been finding scale in them- selves more and more at a disadvantage over Italian and Spanish arms, due to the higher prices 86 European guns world famous factory, which have always THE been SPORTING and This more year, profits. Stoeger will again of- fer a full line of every type of combination gun, and many new and interesting styles which are fully described in the forthcoming 1953 edition of the Shooter’s Bible, a 608-page book due to appear September 1. Among the new items of greatest interest to the dealer is the new 1952 Mannlicher Schoenauer “Streamliner,” so called because of. the many new improvements including a new streamlined bolt, (NOW, PAGE removal of load205, PLEASE) GOODS for AUGUST, DEALER 1952