PERSUASIVE MESSAGES What Are Persuasive Presentations? Persuasive presentations are message that influence an audience’s choices by changing their responses toward an idea, issue, concept, or product. Presenter’s Intent Information Presentation: To increase knowledge Persuasive Presentation: To change mind or action Purpose of Message Information Presentation: To define, describe, explain, or demonstrate Persuasive Presentation: To shape, reinforce, or change audience response Listener's Response Information Presentation: To know more than before, to advance what is known Persuasive Presentation: To feel or think differently, to behave or act differently, to critically evaluate the message Audience Choice Information Presentation: To willingly gain new knowledge Persuasive Presentation: To change behave by choice, to be inspired or convinced by credibility, logic, or emotion 17