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Show Organizing Your Persuasive Presentation Learn how to organize, structure, and design you persuasive presentation. Introducing the Persuasive Presentation Your introduction may consist of the following four functions: gaining and maintaining favorable attention, introducing the topic by relating the topic to the audience, relating the topic to the presenter, and previewing the organization and development of the speech. Concluding the Persuasive Presentation The conclusion of a persuasive presentation may need to be adapted so that the steed purpose-the last step I relating the topic to the audience-falls toward the end of the speech after much preparation has occurred. Choosing Patterns of Organization for Persuasive Presentations Topical Sequence and Cause-Effect Patterns: these two patterns or organization work equally well for informative and persuasive presentations. When used for persuasion, the topical sequence pattern address advantages, and disadvantages, lists reasons for accepting a proposition, and offers supporting material or a series of emotional stories to encourage acceptance of a proposition. Cause-effect pattern of organization, when used to persuade, first reveals the cause and then the effect in a speech aimed at encouraging new zoning regulations to stop wiping out protective areas. Problem-Solution: The persuader who uses the problem-solution pattern first reveals the problem that creates the need for the solution. The presenter then moves to a possible solution. The persuasive purpose is to encourage listeners to do something in order to act for the sake of solving the problem. Upon understanding the patterns of organization, one must consider how to shape the content of their presentation by considering some strategies for gaining compliance. 19 |