Val Res A. Browning Laloux Letter August &, 1949 PUBLICITY yl Personal correspondence has been entered upon with 13 major gun editors in this country to the end of interesting them in publishing articles on the 12 and 20 gauge Supers. AS encouragement for their interest, we will give editors have of articles. I we are letting those them at our expense. responded favorably. am photographs sending where out To We personal appropriate, to who desire select a gun which date the majority of these may expect a substantial volume letters, various with circulars organs who and feature a "New Products" section, To date this includes MODERN DISTRIBUTION, JOURNAL OF COMMERCE, and BUSINESS WEEK. Others will follow as appropriate, shooting gun, and We accept "accommodation class or from others who dealer Cataloging is policy must orders" from prominent men in the may be in a position to promote the encouraged wherever possible be given consideration, MOST SERIOUS PROBLEMS TO oe DAT r although volume . 1. Receiving Supers from the factory in such condition that we may safely ship directly to the highly discriminating trade purchasing these guns without having to support the reputation of the gun by working on each Super in our St. Louis shop. + es Price Even how long trade under the volume most can be aggressive sales methods, maintained with the Oo Super we mn & do not know its present price level. We have seen many instances where dealers, who two years hounded us for Supers, cancelled their orders when learned the price. orders received by 3. now Refer to the weeks to note June and July schedules of dealer the downward trend in new orders, Specifications Better than 72 per received from the trade had for they cent of are for our present 30 inch trap