Franchi Sales Facts Profits, Advertising & Service The astonishing success and enthusiastic nationwide acceptance of the new FRANCHI LIGHTWEIGHT AUTOMATIC SHOTGUN in both 12 and 20 gauge as well as of the 12 gauge FRANCHI 3’? MAGNUM, has been a great source of satisfaction not only to ourselves but to the hundreds of dealers through the country who are now energetically pushing its sale. While Maximum ing The Franchi from a minimum creased by line of shorguns offers the dealer profits rang- the the FRANCHI has many features which in themselves would put it at the head of the automatic shotgun list, there are three basic reasons why the gun sells. (1) A shotgun must be reliable under all shooting conditions. The FRANCHI can always be depended upon with all normal shells. (2) Except where a long range Magnum is required, weight is the dominating and most desirable feature in a shotgun. The FRANCHI in 12 ga. weighs considerably less than the lightest weight 16 ga. automatic of any other make, and the 20 ga. even less than any 410. This is due to the use of a new and addition of $39.22 to $88.86. This can of a choking device or We Pay In addition to the above basic sales features, the FRANCHI possesses further points of great interest which in themselves are sufficient to place the gun in a class by itself and to justify the slightly higher retail price. These features include: Automatic Cut-off Pleasing Streamlined Appearance Inside of Barrels Chrome Plated Trigger Pull About 5 Pounds Easy Recoil and Handling Our hollow, Standard matted, Grade may now rib or ventilated your be had with the lightweight cost. Also, the price on the Standard Grade has been reduced substantially. The Hunter Grade is attractively engraved with marsh and upland bird scenes on both sides of the receiver and is regularly supplied with a polished, chrome-plated trigger. This model is also available in either hollow, matted rib, or ventilated rib. For those individuals who want a gun of great beauty, we have the Eldorado Grade....a handsomely engraved Franchi that is supplied only with ventilated rib and selected fine Italian Walnut stock and forend. Pistol grip and forend are carefully checkered. The Eldorado Grade also features a chrome-plated, polished breech block and loading platform. Finally, for the connoisseur of fine guns, we offer the ‘‘Diamond Grade’’, a gun of outstanding beauty that is in a class by itself. Made up only on special order, the ‘‘Diamond Grade”’ is priced at $1,000.00 and is subject to one discount only....25%. Remember, when you offer a Franchi you can do it with the assurance that you are offering your customer not only the world’s lightest, but also the world’s finest, shotgun. AUTHORIZED FRANCHI DEALER PROMOTION Those dealers making the initial purchase of three guns may refer to themselves as ‘‘Authorized Franchi Dealers’’. Such “Authorized Franchi Dealers’’ will be supplied. with store window decalcomanias and brochures. Advertising mats are available in various sizes upon request. further extra in- barrel. Delivery profit. Quantity Discounts The Franchi offers you an excellent profit even in single lots. If you place an initial order for three or more assorted Franchi Automatics, you receive an additional 5% on the single gun may order price, single replacements and from then on, from July Ist thru additional 5%. Remember that to enjoy this additional which you need order only three pieces. Five June 30th, you will also be subject to the discount Grades The Franchi is available in five distinct grades — The STANDARD — The MAGNUM — The HUNTER with fine hunting scenes engraving and chrome plated trigger — The ELDORADO with superb gold filled engraving, gold plated trigger, fine selected walnut, and hand checkered stock there is the unique DIAMOND GRADE. Three Barrel and forearm. In addition, Types The Franchi STANDARD is available with choice of plain barrel, barrel with lightweight hollow matted rib, or lightweight ventilated rib. The Franchi MAGNUM is supplied with either plain round barrel or lightweight ventilated rib barrel. 7 he Fanci HUNTER comes with choice of lightweight hollow matted rib or lightweight ventilated rib. The Franchi ELDORADO and DIAMOND GRADES are regularly supplied with lightweight ventilated rib. Varied rib at slight extra be The Franchi is delivered to your store prepaid by us. You may order one or you may order more. Remember this saves you over $1.00 per gun and this cost would otherwise come out of exceedingly tough alloy used in the action. The MAGNUM MODEL, to absorb the recoil of the powerful 12 gauge 3’’ Magnum shell, has a forged steel receiver and weighs about 8% pounds. (3) Last, but not least, the dealer is given a profit considerably greater than is usual for any line of guns. In addition, all FRANCHIS are shipped prepaid, thus providing several dollars extra profit. Profits Combinations The FRANCHI Automatic Shotgun gives you the widest possible choice in grade, gauge, barrel length and choke. There are actually over 100 combinations to select from. National Advertising The FRANCHI Automatic Shotgun is featured again with six pages in the current edition of the Shooter’s Bible with an annual paid circulation of about a quarter million copies. In addition to the foregoing advertising and publicity will be found in all leading outdoor magazines. Parts & Service We maintain a complete service depastment for FRANCHI Automatic Shotguns. We also carry a complete line of all replacement parts and these are illustrated and priced in our Shooter’s Bible. Whenever service may be required, you may depend upon prompt, courteous, and efficient attention. Delivery Because of the spiralling demand for the phenomenal Lightweight and Magnum FRANCHIS, and, in view of the greatly expanded line it would be of immense help to us and assure you of prompt delivery when you require the guns, if you would send us your firm order now. You may specify time of delivery. If you could possibly do so, an estimate — completely without any obligation whatsoever — of your additional possible requirements throughout the year these guns have to be built, would be This means that what we wish delivered by October and greatly delivery appreciated. from ed by us not later than May. Terms 2/10 E.O.M. or 30 days net. All guns prepaid. Europe Remember is slow. must be order-