STOEGER HERE ARMS CORPORATIO "45-18 COURT SQ., LONG ISLAND 9. 1; N.Y. IT IS! THE DEALER'S SALES PROMOTION CATALOG ... THE FACTUAL OF FIREARMS . .. THE GUN DEALER'S REFERENCE BOOK ... Each year more and more gun dealers are finding a veritable gold mine in our popular “Shooter’s Bible.’”” And why not? Here’s a book that’s custom tailored for the gun business— it brings the dealer who handles it chain profits! That’s right, chain profits . . . you start with the profit on the sale of the book and then the book creates new sales for you. One profit is linked to the other, but you won't get any of these profits unless you handle the first link . . . the “Shooter’s Bible’ itself. HERE'S HOW steady customer . . . this same customer will return to you every time he is in a buying frame of mind. How can you lose? You get a handsome profit on the sale of each book (look at the attractive discounts at the bottom of this page) and you'll profit on every sale the book creates for you! THE One copy on his counter, and with a colorful decal outdoorsman has had his supper and has donned his slippers, he is in a better frame of mind and therefore more susceptible to the power of suggestion. When he has leafed through this at his leisure, he will decide on the gun he A RIVAL specifications and prices on every single model! arm, it is transformed into a silent salesman ... a salesman for the dealer who sold it to him. In the evenings, after the book WITHOUT Furthermore, the great new Shooter’s Bible’ lists every popular rifle scope, iron sight, and scope mount currently manufactured, plus accessories such as gun cases, cleaning rods, cartridge belts, hunting boots, hunting clothing, outdoor books, sleeping bags and.many hundreds of other related items outlined further on the.opposite page. The average sporting goods store could never stock all the items shown in this publication, yet you can sell any item it features by ordering from us. That’s just as good as having these 20,000 assorted items in stock! for his window. The book will sell itself at $2.00 per copy, providing the dealer with a handsome profit . . . a profit he will benefit by on every single book he sells. But that’s just the beginning. Now the book really goes to work for him because, from the time it leaves the store under the customer’s gun BOOK The “Shooter's Bible” is in a class by itself, no other gun book can even begin to approach its scope. It features EVERY rifle, shotgun and pistol manufactured in the United States and the best of the European market. And is complete with IT WORKS The dealer purchases ten or more “Shooter's Bibles” at the wholesale price prevailing for the quantity ordered. They will be supplied with a display stand which will enable him to set up ENCYCLOPEDIA NATIONAL ADVERTISING PROGRAM We back up your-efforts with a carefully co-ordinated advertising Campaign. Big ads are placed in such magazines as Guns, Argosy, Outdoor. Life, American Rifleman, Sports wants for the Fall deer season, or the shotgun he would like for ducks, or the new scope he wants. mounted_on_his_pet_rifle. And when he has completed his selection he will return to his local dealer, to buy the items he wants. Why? Because we made it a point to tell him that anything he finds in the ‘Shooter’s Bible’ can be purchased through his local dealer. If you don’t have it in stock you can get it from us. Once you have completed the first sale you can chalk up a new Afield, Field & Stream, Hunting & Fishing, Fur, Fish & Game and many others. Every ad directs the consumer to his local sporting goods dealer. The last edition of this publication was sold out in record time... and this new edition will undoubtedly sell even faster. So, order TODAY! Get your share of the profits! VERY IMPORTANT NOTICE THIS NEW EDITION HAS HAD THE GREATEST ADVANCE SUCCESS IN THE HISTORY OF THE STOEGER ARMS CORPORATION. SPONTANEOUS ORDERS COMBINED WITH THOSE ALREADY GIVEN TO OUR SALESMEN HAVE ALREADY SOLD OUT MORE THAN HALF OF THE ENTIRE EDITION. IF YOU HAVE ALREADY PLACED AN ORDER FOR THE NEW 49TH EDITION FOR 1958 BE CAREFUL NOT TO DUPLICATE IT UNLESS YOU ACTUALLY WISH TO INCREASE YOUR SUPPLY. | THIS NEW EDITION WILL BE LARGER THAN EVER AND WE RATHER EXPECT TO BE SOLD OUT BEFORE THE END OF THE YEAR. BE SURE YOU ARE NOT CAUGHT SHORT! NEW QUANTITY 1-to.9 coples . SCHEDULE DELIVERY DISCOUNT ..Net $2.00 ............ 10, 20, 25 copies 50 copies ... 100 copies 200 copies eo ce « 040%. 40%. 1.20 .1.20 wave es oo 70. - 1.04 ~ 44%. .1.12 500 copies . 1000 copies ... 2000 copies IMPORTANT DISCOUNT Prepaid NOTE: Shooter's Bibles can only be ordered in quantities as listed above. For your convenience TERMS: 2°%-10, Net 30 an order form is enclosed. No C.O.D. orders, please.