SEZ, ing areas are converted. ==> of Olin Industries, Western-Winchester First, said Marvel Inc., manufacturer of a recent talk, the industry must promote controlled shooting areas. Second, he urged every element of the industry to do all in its power to develop the largely ‘untapped markets of target, skeet and trap shooting. His talk noted that there are approximately 25,000,000 gun owners in this nation and more than 20,000,000 active shooters. Recreational shooting now represents a greater amount in total spending each ee than all household appliances put together, he said. “Bear in mind,” he said, “there are far more shoot- ers than there are golfers, tennis players, football players, skiers or boatmen.” : He said that arms and ammunition manufacturers have already launched programs to take advantage of current sales opportunities. He called on others in the industry to increase their efforts, too. “There is no doubt that controlled shooting is the shooting of the future for many areas of this country,’ he said. “Olin is already leading the way in setting up a working farm study area for tl e proving out of controlled shooting. _ “We don’t want this nation to become one vast controlled shoging area,” Marvel said, “and we are not adve ating that every farmer now start charging nting privileges over his land.” | : studies shooting | in areas three fon, on industrial recrea- The fact that 85 per cent of gun and ammunition to sales goes to hunters while only 15 per cent goes g startlin a s “reflect s target, skeet and trap shooter already s finding cited lack of balance,” he said, and sporting arms and ammunition. in concentrate h the potential is greatest — tion, camps and schools. RMS AND AMMUNITION industry will enter a great new era of growth and prosperity if : it pursues two specific long-range sales programs, according to David T. Marvel, vice-president sales to dustry @ Olin executive urges industry to concentrate on expansion of market for That is not the way for our i y to grow.” ed to the sales opportunities in t d trap shooting. The Olin, sales chi at Nilo Farms, Olin’s 520-acre con farm in southern Illinois, he said, “Whatwe are proving is that under proper circumstances, a mutually beneficial arrangement can be worked out which makes hunting a good cash crop for the farmer and’ makes good hunting available at moderate cost to the increasing number of shooters.” He promised that the Nilo studies would be continued and the results made available to all the industry. “Many hours and dollars have been spent already and more will.be»spent until we have a provee which wall help farmersyhelp hunters and help salesmore merchandise,” rvel said. “ ve selling at its est site nativ be for us to sit back and watch trouble around the country as more and more naturé made in this field by Olin Industriesgwhich prove the camp andd § school shooting. opportunities in a? recreational Marvel told of a conversation with the started a just had director of a large company which trap league for its employees. “I have never seen any- 7% “We thing like it,” the ‘recreational tees already we have so many trap shooting teams that ; ; = need more space.” company, Interest was so great in this sport at this emsaid Marvel, that the rules were amended fc ployees who retired could still shoot on the trap team. Speaking of the untapped market in the children’s camping field, he said that Olin research shows that only of every one 10 camps in camps 10,000 of the this country has a rifle program. Yet, when one longestablished New England camp was checked on the popularity of its riflery program, it was learned that the shooting was the most popular elective sport in P , entire camp. n Said the camp director: “Riflery without questio greatthe is it feel I and pastime one is our number est builder of boys that we have. The supervised dis- neck to shoot of learning cipline stiffens and the quiets backbone down of the conscious kid. I wouldn’t run a camp the rough- self- quiet, without it.” In the high school field, nine out of every ten schools are without riflery, Marvel said. “Mest schools haven’t even given serious onsideration this to le cited the state of New Hampshireas an sport. example of what the industry ean do in this field. “This state passed legislation last year which permits courses in safe gun handling in the schools,” he ° He with said. “I am proud that the law itself was written a sAs s. ntative represe the aid of one of Olin’s field to ced introdu be result, thousands of students will the thrill of shooting and will learn gun safety.” proBy concentrating on these long-range sales ed continu itself erams, the industry can guarantee prosperity, he said. “We are going to have a growing business this year and in the future if we all realize the potential before The us and make up our minds to sell creatively. arms and ammunition industry is, I believe, at the a whole new era of growth.” threshol of EpmMonp “ZEKE” BraTKowskI, former University with now rback quarte g Georgia passing and puntin ars, has joined the Wilson Sportin . ae OS. all advisory staff. SPORTS AGE for May, 1954