Jyly ff 4192.9 Mr, J*E+ Russell, o/o Vra Rus i i Your various lettcrs have been read with a great deal of interest, and I am of course, glad that you are gathering some useful information. Referring to your letter with were of the 29th from New York after your visit My. Rogers. It rather looks to me like we are about before, regarding the trade-mark, Think Mr, Roger's alright regarding connection with where we idea is the registration of the word "BRO’NING", used the picture of Mp. Booming, We have somewhat in sensed the value of this colbination, and it may be we shall want to make greater use of it in our advertising than we are now doing, or than we are planning. After discussing the subject with Mr. Launch, I find that he is seeptical about the policy of perpetuating such a combination, as he reasons that the pieture will grow obsolete faster than the machine gun. For example: the on the cough drops. I am personally to see the obsolete. Mr. time when the machine Spith Brothers convinced thet eun in its Should we trade-mark the name Browning's picture, it will for another trade-mark also desirable to stamp a picture and their whiskers none of us will live present “BRO'NING" be necessary for us form, becomes to make appliscatia in eonnection with as I do not believe it is practical or on the metal parts of a gun, and if the trade-rark is to give us any real protection, it must be stamped in the metal in such a manner that it cannot be removed. We have already had experience with our butt plates being It may be desirable as you mention, removed, the gun in some mark stamped on other manner, the gun. but Both and of the opininn Mr, Launch name "BROWWING" bination that Wr. matter, ~yself are which we had forecast, we the to attach Mr. Browning's in addition, | | must that we have picture to trade- can register the in eonnection with thé machine gun, by making the com- distinctive, We may be wrong, but we are rather of the opinion Rogers, in hia rush to sail, rather hurriedly passed over the and thet you will be able to work out something satisfactory when . you go over it in his Ag you know, figuring out there are four prineipal thoughts to be kept in mind in the trade-mark. ie: a mork thet can be stamped on the Chicago office, gun.