We think you will agree this advertising schedule, interest DAKIN shotguns, more extensive and for in an even 1957. and is will a pretty comprehensive create a large amount know that you need program is We advertising initial of shooter this support, in making the Referral of Inguiries. All inquiries from shooters about DAKIN shotguns will be referred to the local DAKIN dealer, and he will be sent carbon copies of our replies for his records. Franchise are Area controlled Protection, Sales directly the by and Dakin shipments Gun of Company, DAKIN shotguns and dealers our will be granted an exclusive selling territory which reflects the realities of trade and competitive conditions in their areas and also affords effective protection against "discount house" and cut-rate competition, Merchandising Aids. Supplies of our catalogue are available on request for distribution to shooter prospects. Other merchandising aids, to be furnished gratis to our dealers, are in preparation. Parts, Service, and Warranty. here in San Francisco, and if be shipped ment here immediately. for the We Full stocks ever needed, also convenience maintain of DAKIN of parts are maintained a replacement part can a complete shotgun service In are for the protection of your customers, all warranted for a full year after purchase, DAKIN shotguns Adequate dealer to Dealer discounts Discounts, which will In our opinion the enable him to firearms sell not as an "accomodation", Our decision rect to our dealers permits us not only count from retail list but to give your at a lower price. Dealer Service. Here we refer final analysis this is perhaps business is selling DAKIN depart- owners. is at addition, fully entitled a profit, to sell DAKIN shotguns dito allow you a full 25% discustomer a better shotgun to our service to you, and in the the most important point of all. shotguns to you, and, in turn, helping Our you to sell them to American shooters. We are determined to give you nothing short of the best assistance we are capable of. Specifically, and in addition to points covered previously, this means immediate shipments upon receipt of your orders, careful attention to your questions and suggestions, prompt and efficient handling of special orders, in short, the gearing of our operations to the needs of yours. . The line of DAKIN doubles enters the American firearms the fine double barrel shotgun is having a justified revival presence in the line of Models#s 150 and 215 permits you to fer to your customers a variety of choice unequaled anywhere market, market time when of popularity. "sell up", and else in the U. a a The ofS.