on only through jobbers and _ rely largely on their jobber salesmen to keep them in touch with the market. However, Remington also hires market research companies to back up its own findings. Hurley says Wiainchester is about to do the same thing. Both companies employ top-flight advertising agencies, but there's a striking difference in how and where they advertise. Remington’s campaign is concentrated in the outdoor, farm, boys’, and hardware chester includes magazines; Wiain- these, too, but extends its campaign to such national and general magazines as ‘Time, Saturday Evening Post, Collier’s, and ‘True. The advertising is pitched according to the divergent management philosophies of the two companies. As the : : Time to ads on page 62 show, Retire more S. me things are ended. Some may have the quality collectors, or kept aroulid long historical to alter tleic significance inspire future acer directly, in terms lite has to ne Both HG generations to the establishment Behe a greater achievement. of price and open ee support pepeon measures, of preserves Sains: conservation hunting to the public on a fee basis, and the activity of target and This, however, 1S not prototype or tion at are obsolete have WaniactiteL Machine true of nrachine interesting little or no tools. early value. With the excep-~ models, machines that In they the face cost tools speeds raise production that cannot compete of today s machines, costs any with should precision and be retired before the they richer. Lees- Bradner high- speed Auto-Motion Hobbers and CriDan Threaders are a sure way to meet and beat high production that’ provide game, all e Price shooting season skeet clubs without wild round. Factors—Winchester also has one peculiar marketing problem—price. Its Cadillac-prestige approach results money. high takes performance. Both companies have the same WOITy about their market: the dwindling acreage of hunting land open to the public, value . Winchester a more institutional approach—the sizzle first, the steak second—and plays the “quality in the Winchester tradition” theme. The Remington ad sells costs. Your Lees- Bradner representativé has the com- plete And write us amazing story Pie te Cult | epee in Sse, Or retails some 7 HD 8X20 SINGLE-SPINDLE lines of guns ‘This year Winchester began to do something about the difference. It inaugurated a time payment plan, in which the company picks up the installment paper from the dealer. Hurley says this is the first manufac. turer’s About credit plan in 36,000 dealers up, and expects the man aR eS price, Hurley the industry. have already scheme to make it easy for the who really wants a Winchester, premium ccd laistalgtia ay tists ibe raed important at about 30% below Winchester. signed direct. LEES-BRADNER in quite a price differential; Remington to post a small down payment and pay off the rest in six months. Yearend results may tell whether or not the plan has succeeded in minimizing the price differential with Remington. e Remington’s ~Production—Remington’s price advantage is the calculated result of management policy: to develop products that are simple in design, easy to manufacture, made up of interchangeable parts as far as possible. Remington has cut its production costs and passed the saving along to the buyer. AES - SH SPLINE IF YOU HOBBER THREAD 7-A ROTARY OR HOBBERS 3 THREADING HOB...GET , MACHINES A BETTER HT THREAD The MILLER 12-S HOBBER JOB WITH A LEES-BRADNER growth the war. product line of a market is also an_ out- survey just before At that time a number of 1 es 64 Management | BUSINESS WEEK © Noy. 19, 1955