| OCR Text |
Show 110---. Department of Commercial Art *F. Collett, D. Strong The Commercial Art curricula is organized to offer courses in advertising art, sign writing, display, and illustration for either a Type A or Type B program. A student majoring in art may register for either vocational trade or transfer courses. CURRICULUM Advertising Design (Pre-Apprentice) Freshman Year A. W. S. Advertising Design 51, 52, 53 5 5 5 Advertising Design 61, 62, 63 5 5 5 Art 3 3 Business 15 3 English 81 3 Health Education 1 2 Mathematics 81 3 Physical Education 1 1 1 1 Orientation 11 2 17 16 16 Sophomore Year A. W. S. Advertising Design 54, 55, 56 5 5 5 Advertising Design 64, 65, 66 5 5 5 Business 12 5 Economics 81 3 Physics 21, 23 4 4 Psychology 3 3 Sociology 81 3 17 18 17 COURSES OF INSTRUCTION Shop Practice 51. Advertising Design. A course designed to give practice in repre-sensational drawing and lettering. Representational drawing includes linear perspective and study of light and shade for pictorial representation. Lettering includes study and drill on execution of built-up lettering. Five quarter hours. Autumn. Collett, Strong 52. Advertising Design. A course designed to give practice in figure drawing; lettering and calligraphy. Figure drawing includes the study of the human figure, its action and anatomy. Lettering includes built-up lettering, careful study of type faces and scripts. Calligraphy includes free hand lettering. Five quarter hours. Winter. Collett, Strong 53. Advertising Design. A course designed to give practice in principles of design and color, layout End lettering. Principles of design and color include a study of the fundamentals of design and the theory and practice of color. Layout includes arrangement of advertising copy for newspapers and magazines. Lettering includes practice in built-up lettering or reproduction. Five quarter hours. Spring. Collett, Strong *On leave of absence. --111 54. Advertising Design. A course designed to give practice in advertising the costumed figure; advertising layout and typography; and process illustration. Advertising the costumed figure includes the use of the human figure in fashion drawing from "a posed figure. Advertising layout and typography include a study of the layout of newspapers and magazines. Process illustration includes drawing in various media for reproduction, and principles of line. Five quarter hours. Autumn. Collett, Strong 55. Advertising Design. A course designed to give practice in figure drawing; commercial water color, and poster making. Figure drawing includes drawing the costumed figure for advertising, and quick sketch fashions. Commercial water color includes a study of the illustrated poster. Five quarter hours. Winter. Collett, Strong 56. Advertising Design. A course designed to give practice in air brush painting, photo retouching, packaging, and making up a sample folio. Air brush painting includes the use of the air brush-in illustration and advertising. Photo retouching includes the practice of opaque retouching of points for reproduction. Packaging includes design in packaged goods, making sample folio, and the selection of samples. Five quarter hours. Spring. Collett, Strong Trade Technical 61. Advertising Design. A course designed to give the theory and analysis of representational drawing and lettering. Five quarter hours. Autumn. Collett, Strong 62. Advertising Design. A course designed to give the theory and analysis of figure drawing, lettering, and calligraphy. Five quarter hours. Winter. Collett, Strong 63. Advertising Design. A course designed to give the theory ana analysis of principles of design and color, layout, lettering. Five quarter hours. Spring. Collett, Strong 64. Advertising Design. A course designed to give the theory and analysis of advertising the costumed figure; advertising and typography; process illustration. Five quarter hours. Autumn. Collett, Strong 65. Advertising Design. A course designed to give the theory and analysis of figure drawing; commercial water color; poster making. Five quarter hours. Winter. Collett, Strong 66. Advertising Design. A course designed to give the theory and analysis of air brush painting, photo retouching, packaging, and making up a sample folio. Five quarter hours. Collett, Strong |
