410 Course Descriptions COMM 3090 DV - Gender and Communication (3) This course is designed to help students understand the influence that communication has upon the shaping of gender and the influence that gender has in shaping communication interactions. Students become aware of, sensitive to, and more experienced in the issues, implications and skills necessary to successfully and meaningfully communicate with males and females, and about males and females, in a wide range of communication contexts. Prerequisite: COMM 2110 or permission of instructor. Cross listed in WS 3090. COMM 3100 - Small Group Facilitation & Leadership (3) Theories and practical communication processes are examined and applied to develop fundamental attitudes and skills for facilitating and leading effective groups. Prerequisite: COMM 2110 or permission of instructor. COMM 3120 - Advanced Public Speaking (3) Study and application of the elements of rhetorical style to manuscript speaking. A close examination of figures of speech and thought applied to speech writing. Prerequisite: COMM 1020 or permission of instructor. COMM 3130 - News Reporting and Writing (3) Develops journalism skills relevant to newspapers and online news services. Emphasizes news gathering, interviewing and news writing. Prerequisite: COMM 1130 or permission of instructor. COMM 3150 - Communication Research Methods (3) Explores methods of gathering, analyzing and interpreting data. Topics include: asking questions, observing and measuring communication variables; designing valid and reliable research; research ethics, experimental design and survey research. Emphasis is also placed on how to present research and how to read scholarly journal articles. Prerequisite: COMM 3000 or permission of instructor. COMM 3200 - Live Event Production (1-3) Students will learn to operate field video cameras, switchers, instant-replay and other equipment while experiencing the pressures of live-sports production. Students will be part of a crew supplying the visuals for Weber State's football and basketball scoreboards. The crew will also provide visuals necessary to fulfill production commitments. Prerequisite: COMM 2200 or permission of instructor. Can be repeated once for up to 6 credit hours. COMM 3220 - Editing (3) Develops editing knowledge and skills for print and online publications. Covers copy editing, content editing and page editing. Prerequisite: COMM 1130 or permission of instructor. COMM 3230 - Health Communication (3) Abroad examination of communication theory, application, and research in health care delivery and management. Examines many different levels and channels of communication including the development and application of interpersonal communication, small group communication and teamwork, organizational communication, communication ethics, leadership, and motivation skills in dealing with health care providers, staff, and consumers in a variety of health care environments. Cross-listed with HAS 3230. COMM 3400 - Public Relations (3) Philosophy and practice of public relations in business, government, education and non profit organizations. Case studies will be selected from a wide range of actual public relations concerns to foster decision-making skills and a mature understanding of public relations management. Prerequisite: COMM 1130 or permission of instructor. COMM 3440 - Public Relations Writing (3) Explores principles and practices of a variety of public relations writing formats ranging from news releases to websites. Prerequisite: COMM 3400 or permission of instructor. COMM 3460 - Public Relations and Social Media (3) This course will combine theory and practice in teaching the principles of the new "Social Media" or "PR 2.0." Students will learn how new web technologies have expanded the practice of Public Relations beyond the traditional arena and into the fast-moving and dynamic world of public communication on the web. They will learn how to communicate with the news media and directly with the public. The course will prepare them to use the newest technology and practices effectively as they represent their companies and their clients. Prerequisite: COMM 3400 or permission of instructor. COMM 3550 - Organizational Communication (3) Study of communication in organizations from various theoretical perspectives with an emphasis on the organizational culture perspective. Includes topics such as communicating with external audiences, decision- making, conflict resolution, and power relationships. Prerequisite: COMM 3000 or permission of instructor. COMM 3650 - Communication Law (3) First Amendment origins, interpretations and philosophy underlying regulation of the mass media. Prerequisite: COMM 3000 or permission of instructor. COMM 3730 - Media Programming and Audiences (3) This course focuses on principles, strategies and approaches for creating and scheduling content for radio, television and the World Wide Web. The course also provides an analytical framework for understanding industry trends in media programming, and how those trends are influenced by audience research. Students create and schedule programs, apply programming strategies and philosophies, and learn relevant terminology and audience measurement techniques. Prerequisite: Permission of instructor. COMM 3740 - Copy Writing for Audio and Video (3) Specialized concepts and techniques required to write effectively for radio, television, advertising, and other new media technologies. Prerequisite: COMM 1130. COMM 3780 - Broadcast News Writing & Production (3) Classroom instruction and practical experience in writing, reporting, performing, producing, and editing for television news. Students will produce newscasts for a local cable channel. Prerequisite: COMM 1130 or permission of instructor. COMM 3810 - Persuasive Communication (3) Study of theories and principles of persuasion from classical to modern times. Examines persuasion as a means of influence in interpersonal communication, public speaking, public relations, advertising, politics, and other contexts. Prerequisite: COMM 3000 or permission of instructor. COMM 3850 - Advertising (3) A practical and theoretical study of advertising. Course is designed for students planning careers in advertising, as well as for those who are simply lifelong consumers of advertising and want to understand its role in the economic system. Prerequisite: COMM 1130 or permission of instructor. Weber State University 2012-2013 Catalog