Course Descriptions 469 and capabilities; developing market and marketing strategies; making astute product, pricing, distribution, and promotion decisions; and measuring marketing performance. Pedagogical vehicles include lectures, reading assignments, and case-based discussions and reports. MBA 6150 - Operations/Supply Chain Management (3) "Manufacturing of the future will be required to meet customer-driven demand instantaneously." The future is now! The requirements for faster response, more customer input, and greater product variety have not diminished, but instead have escalated. This course builds upon basic production and operations management knowledge to meet the needs of customers generated in today's global market. It is designed to enhance the student's understanding of how to analyze problems related to design, planning, control, and improvement of manufacturing and service operations. Topics include, but are not limited to, supply chain management, materials management, production planning and control, scheduling, capacity and facilities planning, manufacturing strategy, and global operations. Additional foundation course work in statistics may be required prior to course registration as per department advisement and student's program of study requirements. Prerequisite: MBA 6050 & MBA 6051, or equivalent courses in statistics. MBA 6160 - Applications of Decision Models (3) This course presents a rigorous treatment of quantitative decision-making with emphasis on data collection, analysis, and model building. This course emphasizes experience in structuring realistic business problems, collecting data, developing an appropriate model for analysis, and interpreting and defending results. A number of cases are employed. Additional foundation course work in statistics may be required prior to course registration as per department advisement and students program of study requirements. Prerequisite: MBA 6050 & MBA 6051, or equivalent courses in statistics. MBA 6170 - Corporate Communications (3) The focus of this course is to develop an integrated corporate communications program in organizations which will provide effective communication both to internal and external stakeholders. Among the topics to be discussed are corporate image and identity, corporate advertising and advocacy, media relations, marketing, communication, financial communication, community relations, corporate philanthropy, government affairs and crisis communication. Attention will also be given to effective communication internally through various methods, such as meetings, programs and publications. MBA 6180 - Strategic Management (3) This course takes a broad view of the entire organization. In some instances, the organization will have one line of business. In other cases, the organization may be a large diversified corporation with many lines of business. We will examine the strategic issues facing diversified corporations including: vertical integration, diversification into related and unrelated businesses, and operating synergies. Prerequisite: MBA 6130, MBA 6140, MBA 6150. MBA 6210 - Management Accounting and Control (3) This course is designed to introduce the student to the concepts and procedures of managerial accounting through readings and case studies. The course emphasizes the use of accounting data in the decision-making process by internal decision-makers (e.g., management), rather than external decision-makers (e.g., stockholders, investors, creditors, and regulatory bodies). The course topics include cost terms and concepts, job-order costing, activity-based costing, quality management, cost behavior, cost-volume-profit analysis, profit planning, relevant costs, capital budgeting, cost allocation, and pricing. Additional foundation course work in accounting may be required prior to course registration as per department advisement and students program of study requirements. Prerequisite: MBA 6020, or equivalent courses in accounting. MBA 6310 - Information Technology in the Enterprise (3) Information technology from an enterprise perspective with an orientation toward the management of technology for competitive/ strategic advantage. Managers will be increasingly responsible for making decisions with respect to implementing new technology. This course will provide the background knowledge to enable managers in traditional business units to function as full participants in decisions involving the purchase and application of technology to create a business advantage. MBA 6340 - Strategic Aerospace Management (3) Within the context of the aerospace industry, students will be taught about creating client value, setting strategic direction, and leading through change for the purpose of establishing competitive advantages. MBA 6350 - Continuous Process Improvement in Aerospace Management (3) Within the context of the aerospace industry, students will be taught vital principles and practices of continuous process improvement that are relevant in maintaining operational excellence and ensuring product quality all throughout the value chain. MBA 6360 - Aerospace Program Management (3) Within the context of the aerospace industry, students will be taught how to manage change across multiple projects using program management techniques. In organizations in which multiple strategic initiatives as well as continuous improvement projects are ongoing, understanding how to successfully plan and execute is vital. MBA 6410 - Global Macroeconomic Conditions (3) This course will focus on the impact of global macroeconomic conditions on firm decision-making. To review and analyze current macroeconomic topics, a theoretical framework is developed, from the start showing the linkages among national economies. This framework is used to analyze and forecast business cycles, interest rates, exchange rates, causes of trade deficits, short- and long-term consequences of fiscal and monetary policy decisions, and the globalization of financial markets. Examples from different countries are used to enhance knowledge of the world economy. Additional foundation course work in economics may be required prior to course registration as per department advisement and students program of study requirements. Prerequisite: MBA 6040, or equivalent course in economics. MBA 6420 - The Economics of Industry (3) This course will focus on the behavior of the individual firm in different market settings, competitive and imperfectly competitive. We are concerned with the strategic behavior of firms under different industry structures as they struggle with the pressures of competition. Students will study how differing levels of the firm's market power impacts pricing and output policies, product differentiation, and barriers to entry. In addition, the student will learn the basics of game theory and use it to analyze the strategic behavior of firms. Topics will include different types of pricing strategies including price discrimination, pricing of product lines, predatory Weber State University 2012-2013 Catalog