492 Course Descriptions MILS 3010 - Adaptive Team Leadership (4) F Develops leadership skills within the framework of the U.S. Army. This course focuses on theory and application of decision making, planning, organizing, management control and communications. The course also emphasizes small unit tactics and advanced land navigation skills; it includes a three- hour weekly leadership lab. Students must participate in up to three, one-hour physical fitness sessions per week, which may be taken as MILS 4400, to satisfy requirements of the Military Science minor. One weekend field training exercise is required during the semester. A $75 lab fee is required. MILS 3020 - Leadership in Changing Environments (4) Sp Focuses on theory and application of small unit tactics, leadership and land warfare. Subjects include preparing and issuing combat orders, organizing for combat, unit and individual movement techniques, communications and security. A three-hour weekly leadership lab is included. Students must participate in up to three, one-hour physical fitness sessions per week, which may be taken as MILS 4400, to satisfy requirements of the Military Science minor. One weekend field training exercise is required during the semester. A $75 lab fee is required. MILS 4010 - Developing Adaptive Leaders (4) F This course focuses on the functions and roles of the commander/ leader and the staff. Subject matter includes problem solving, planning techniques and procedures, written and oral communications, training management and evaluation systems. A three-hour weekly leadership lab to enhance leadership skills and apply classroom instruction to hands on training and execution is included. Students must participate in up to three, one-hour physical fitness sessions per week, which should be taken as MILS 4400, to satisfy requirements of the Military Science minor. One weekend field training exercise is required during the semester. A $75 lab fee is required. MILS 4020 - Leadership in a Complex World (4) Sp A conference course addressing future roles and responsibilities of junior Army officers. Subject matter includes the world environment and future threats to U.S. security, the spectrum of Army requirements, Army modernization initiatives, the laws of war, joint operations and other issues designed to complete the cadet-to-lieutenant process. A three-hour weekly leadership lab to enhance leadership skills and apply classroom instruction to hands-on training and execution is included. Students must participate in up to three, one-hour physical fitness sessions per week, which should be taken as MILS 4400, to satisfy requirements of the Military Science minor. One weekend field training exercise is required during the semester. A $75 lab fee is required. MILS 4400 - Advanced Physical Readiness (2) F, Sp This course provides advanced instruction in physical fitness employing Army techniques and procedures. Students assist Military Science faculty in the planning/conduct of physical fitness training activities performed by lower division students. Prerequisite: Requires instructor permission. (Students must be enrolled in one of the following courses: MILS 3010, MILS 3020, MILS 4010, or MILS 4020.) This course may be repeated up to four times for credit. MILS 4830 - Directed Readings, Projects and Research (1-3) Su, F, Sp Independent reading/research on topics of military interest under the supervision of a Military Science faculty member. For each credit awarded the student will read approximately 1000 pages and prepare a written review or summary. Prerequisite: Requires instructor permission. MILS 4921 - ROTC Leadership Development and Assessment Course (3) Su, F, Sp A five week leadership camp conducted at Fort Lewis, Washington. The Advanced Camp environment stresses small unit leadership under varying and challenging conditions. Credit/no credit grade only. Prerequisite: Requires instructor approval. Open only to students who have successfully completed basic course requirements, MILS 3010 and MILS 3020. MILS 4922 - Airborne Operations (2) Su, F, Sp A three week course conducted at Fort Benning, Georgia. Provides students training in military sky diving techniques with practical applications. Credit/no credit grade only. Prerequisite: Requires instructor approval. Prerequisite includes completion of the basic course. MILS 4923 - Cadet Troop Leader Training (2) Su, F, Sp A two week course conducted at an Army installation in the continental U.S. or overseas. Provides firsthand experience in an Army unit. Students learn about military life and the duties of a lieutenant. Credit/no credit grade only. Prerequisite: include completion of MILS 3010, MILS 3020 and Advanced Camp. Requires instructor approval. MKTG-Marketing Courses MKTG 3010 - Marketing Concepts and Practices (3) Su, F, Sp This course includes planning, implementation, and control of the marketing process; consumer behavior; marketing research; segmentation and target marketing; and consideration of price, place, and promotion. MKTG 3100 - Consumer Behavior (3) Su, F, Sp The application of psychological, sociological, and anthropological findings to the purchase and consumption of goods and services by ultimate and industrial consumers. Prerequisite or concurrent enrollment: MKTG 3010. MKTG 3200 - Selling and Sales Management (3) Su, F Theory, methods, and techniques of personal selling in professional settings including analysis of buyer behavior, the delivery of customer satisfaction, and integration of personal selling with other marketing communication tools. Sales management includes managing the sales force, salesperson selection, deployment, compensation, training, field supervision and industrial marketing management. Prerequisite: MKTG 3010. MKTG 3450 - Promotion Management (3) F, Sp Strategic development of advertising, sales, sales management, public relations, and sales promotion programs. Prerequisite: Business Foundations; BSAD 2899, MKTG 3010. Prerequisite or concurrent enrollment: MKTG 3100. MKTG 3500 - Retail Management (3) Su, F, Sp Consideration of issues concerning the establishment and management of retail institutions. Prerequisite: Business Foundations; BSAD 2899; MKTG 3010. MKTG 3600 - International Marketing (3) Sp In this course students will learn the problems and procedures of marketing in foreign countries, including effects of foreign cultures and marketing systems on the design of marketing programs. Prerequisite: Business Foundations; BSAD 2899; MKTG 3010. Weber State University 2012-2013 Catalog