RR ee EE ORI BOS The Most Detailed, Point by Point Manual on Fund Raising Ever Written [-} Mail appeals, with full examples of successful letters House to house solicitations Large gifts Deferred giving New building or renovations Special events And many others In easy-to-understand prose Howard you how to raise funds from: R. Mirkin LI OO Grobe) Drawing on a rich, varied background, one of America’s leading fund raisers spells out the specifics of conducting virtually every kind of fund raising campaign. tells [|] Business and labor |_| Foundations | | Government [-] Memorial giving Howard Mirkin, a long-time fund raiser and former college professor, currently directs fund raising for |} New York City’s Brookdale Hospital Medical Center. Bequests He has led fund [| The general public And he tells you in succinct, precise language how to conduct each of these fund raising campaigns: raising efforts for such major or- ganizations as the American Cancer Society, National Association for Retarded Children, American Heart Association, and the Girl Scouts of the U.S.A. In the course of a remarkable career he has raised over $100,000,000. ERE Ta eo aaa ee ee A OR a Everything You Could Ever Want to Know About Fund Raising Here are a few of the many questions Mr. Mirkin answers in his manual. What is the one best method and how to achieve it? of asking for funds seventy-two different kinds of materials from window stickers to lapel buttons to trust agreements. ‘\ Specifics from beginning to end on conducting a memorial What seven kinds of awards can you give volunteers to spur them to raise funds? What are the secrets of setting goals and quotas? What’s the best way of developing a list of prospec- tive contributors to your organization? cessful—and gifts campaign, /\ How give more? 4\ Six simple fund never have thought points of informa- tion which Mr. Mirkin provides: pay off. 4\ /\ A detailed seven-step approach to securing foun- most life insurance can be used for fund purposes. here are a few of the many of the suc- of raising funds.” 4\ A formula for rating your chances of success in a Capital campaign—and, then, all your procedures from enlisting your volunteer leaders to maintaining your records. What's the best way of getting your contributors to And ‘“one unheralded—means raising events of—but which raising that you may are bound to Whether you should get in or stay out of feder- dation grants, with examples of actual materials he has used. ated fund raising. And if you get in, how you should present your budget. /\ Have you ever wondered what materials you will need for your fund raising campaign? Here is the And much more! Truly, Mr. Mirkin has made available to you everything he has learned in more than twenty years of successful fund raising. most complete listing you will find anywhere—