Management Marketing General Information MANAGEMENT EMPHASIS Description The student who concentrates in management acquires the knowledge and skills needed to obtain and coordinate human, financial, and physical resources to attain the organization's primary goals of producing goods and services desired by some segment of society. In addition to the School of Business and Economics core requirements, the student studies personnel management, organizational behavior, quantitative decision theory, and management responsibility in society. To provide personal interest development, a student is encouraged to select several additional subjects offered in related areas. PROGRAM: MANAGEMENT EMPHASIS BACHELOR DEGREE General Requirements: • WSU Core Requirements (see index). • General Education Requirements (see index). College of Business and Economics Requirements: • See Collge of Business and Economics section of the catalog. Emphasis Requirements-Select one of the following two management areas: General (minimum of 38 credit hours): • Required courses (19 credit hours): BusAdm 421 (3); CIS 340 (4); Mgmt 330 (4), 440 (4), 460 (4). • Elective courses (minimum of 19 credit hours): Mgmt 336 (3), 350 (3), 360 (4), 420 (4), 465 (4), 468 (4) with instructor approval, 484 (4); Fin 440 (4); Mktg 440 (4); Econ 301 or 302 or 303 (4) (must be different from course used to fill business core), 340 (4). Human Resource Management (minimum of 38 credit hours): • Required courses (19 credit hours): Mgmt 330 (4), 331 (4), 440 (4); BusAdm 421 (3); CIS 340 (4). • Elective courses (minimum of 19 credit hours): Mgmt 360 (4), 420 (4), 460 (4), 468 (4); Econ 301 or 302 or 303 (4), 340 (4). MANAGEMENT COURSES-MGMT See College of Business and Economics Registration Restrictions before registering for courses numbered 301 and above. 312. Organizational Behavior and Management (4) Su, A, W, S Focus of the course is on individual and group behavior in an organizational setting and on decision processes. Examples of topics included are motivation, group behavior, organizational design and development, organizational culture, and decision theory. 320. Managerial Communications (4) A, W, S Study of corporate communication methods to improve communication in organizations. Written and oral reports tailored to achieve strategic goals contingent upon business situations. One hour of credit involves a lab setting to improve writing skills. Prerequisite: English 112. 330. Human Resource Management (4) A, W Study of principles and methods in managing specific aspects of human resources, either as an operating manager or as a human resource specialist. Topics include: legal constraints in managing human resources, strategic planning of human resources, recruitment, selection, orientation, performance evaluation, employee/labor relations and communication programs, safety and health, work scheduling, The computer will be used for analysis in certain areas studied. Prerequisites: Mgmt 312, 320. 331. Advanced Topics in Human Resources (4) S Builds on Management 330. Principles and methods involved in managing specific aspects of human resources. Topics include: training and development of employees and managers, benefits management, organizational development, compensation management, job analysis and design, job evaluation, appraisal analysis, cost/benefit analysis of human resources. Prerequisites: Mgmt 312, Mgmt 320, 330. 336. Business and Industrial Psychology (3) Builds upon Mgmt 330. A review of the psychological research underlying personnel administration practices as well as training in the application of these personnel principles. Topics include job satisfaction, attitude assessment, training, and compensation. The computer will be used for analysis in several areas such as job satisfaction evaluations. Prerequisites: EconQt 261 or an equivalent statistics course, Mgmt 330. 350. Small Business Management (3) A, S Application of managerial principles and techniques to the small business. Computer assignments are involved in the areas of feasibility studies, cash flow, breakeven analysis, sensitivity analysis, etc. 360. Management Information and Control (4) Essentials of management control theory; information system elements, processes, and display of data involving "hands-on" use of the computer in such applications as database management. Prerequisites: Acctg 202, 230; Mgmt 312, 320. 364. Production and Operations Management (4) Su, A, W, S Considers the strategic aspects of converting inputs into products and services. Topics include manufacturing policy, manufacturing process selection and design, capacity planning, production planning and scheduling, inventory management, and logistics planning. Prerequisites: Acctg 230; EconQt 261; Mgmt 312. 420. International Business (4) Su, A, W, S An exploration of the role of multi-national corporations in worldwide economic development and an analysis of the management processes of such corporations. Prerequisites: Mgmt 312,320. 440. Advanced Organizational Behavior (4) A, S An in-depth study of leadership and organizational behavior. Focus is on the structural and behavioral variables that are most significant for organizational effectiveness. Both theory and application are emphasized. Prerequisites: Mgmt 312, 320. 460. Managerial Decision Analysis (4) A, S Computer assignments involve determining solutions to management decision problems that lend themselves to quantitative analysis, e.g., forecasting problems, queuing problems, simulation problems, and linear programming problems. Emphasis is placed on problem recognition, problem set-up, computer solutions and interpretation of those solutions. Prerequisites: Mgmt 312, 364; EconQt 261. 465. Management and Organized Labor (4) Application of personnel practices in "organized" business, public and other organizations; factors leading to organization, responses to organization efforts, collective bargaining, bargaining theory, negotiation, contract administration, and resolution of conflict (arbitration, mediation, fact finding, etc.). Prerequisite: Mgmt 330. 468. Senior Consulting Projects (1-4) Su, A, W, S Senior students are given the opportunity to analyze actual businesses, make recommendations, and implement the methods in the organization. Students meet with their professor weekly to review reports. Prerequisite: Instructor approval. 484. Special Topics in Management (4) Exploration of current issues and selected topics in management. Prerequisite: 20 credit hours of management courses and senior standing. MARKETING EMPHASIS Description Students concentrating in marketing specialize in course work that deals with business activities involved in getting the right goods and services to the right customers at the right time, the right place, and in the right way. Education Courses provide students with vital marketing concepts and experience in applying them. These courses prepare students to assume responsible positions in industry. Those desiring careers in marketing research or higher levels of corporate management are well prepared to enter graduate programs of their choice. PROGRAM: MARKETING EMPHASIS BACHELOR DEGREE General Requirements: • WSU Core Requirements (see index). • General Education Requirements (see index). College of Business and Economics Requirements: • See College of Business and Economics section of the catalog. • (Economics 302 is recommended for marketing students). Emphasis Requirements (minimum of 39 credit hours): • Required courses (23 credit hours): BusAdm 421 (3); CIS 340 (4); Mktg 310 (4), 330 (4), 440 (4), and 499 (4). • Elective courses (minimum of 16 credit hours): Mktg 350 (4), 445 (4); Econ 301 (4), 303 (4), 311 (4); Mgmt 350 (3), 460 (4), 468 (4) with instructor approval. MARKETING COURSES-MKTG 240. Advertising (4) Theory practices and techniques of advertising; management of advertising programs. (Correspondence offering only.) See College of Business and Economics Registration Restrictions before registering for courses numbered 301 and above. 301. Marketing Concepts and Practices (4) Su, A, W, S Matching products with markets, marketing functions, institutions, and areas for management decisions. Basic computer models for marketing analysis are introduced. 310. Analysis of Consumer Behavior (4) A The application of psychological, sociological, and anthropological findings to the purchase and consumption of goods and services by ultimate and industrial consumers. Prerequisite or concurrent enrollment: Mktg 301. Student Services Interdisc. Programs Applied Science & Technology Arts& Humanities Business & Economics Education Health Professions Science Social & Behavioral Sciences 138 139 Continuing Education