é Se diag hath aOR lenged with enduring success. i As the story unfolds, moreover, every detail of corporate strategy, every method and innovation and interrelationshir is. carefully explained in the same ‘ stolid, but lucid manner. For the a ER es > ofa a 9h 3 aa first time—at : E General Motor's A P, ‘Sloun aN SO often (about once in four or five years is the best you ¢an hope The scene opens, re- are allowed to see how a giant fai : — Every this business enterprise really works | a what makes it succeed or Writes Novel, Newsy Book , _ WASHIN GTON least to porter’s knowledge — outsider as it were, with the formation of General Motors by the genius-speculator, for) the United States produces a book of such interest and nov- William Crapo Durant. The Du This, of course, is the charac- | teristic that makes Mr. Sloan’s | book so noteworthy. It has no whiff of any gray flannel suits. It is the real thing. And in the midst of this real thi ig, there is Ponts make their entrance, buyded regar be to celty that it ought the reality of the book’s author— ing into General Motors when we ‘The lan ‘time thie happened Durant needs funds. Mr. Du a man as formidable as his we was” almost exactly four years Ponts make their entrance, buy- -memoranda, brilliantly intelligent, courageous, but prudent ago, when “Felix Frankfurter. ing into General Motors when withal, both subtle and ae Reminisces” appeared. And now Durant needs funds. Mr. Sloan tentious.. it has happened again, with the _ publication of “My Years With is quite literally acquired by QUITE HONEST General Motors” by. Alfred P. » General Motors, when Durant Mr. Sloan is quite a ' adds the Hyatt Roller Bearing - Sloan Jr. enough to leave the warts on Company to his unwieldy — emThe first thing ‘that. nenkee his self-portrait of a great free this book news is sinaly its ob-| pl We. ok enterpriser. For example, when > vious genuineness usiness | In 1920, there is a great crisis Per NN a _ leaders have published’ their because General Motors is over- he describes with pride how Gen. ‘a memoirs often enough. But this extended, and so is Durant. Mr. eral Motors weathered the worst —— sa. =2 cis different, because it has Sloan, whose whole fortune is depression years without misss the ring of complete truth which now in General Motors. stock, ing a dividend, one a * isa. common in business mem- Shows his concern in a some- but think of the mass lay-offs <3) to M . Sloan had collaborators zr Sig duction was so foresightedly ae.7 back. But labor is first na ati r ’ the “Time-Life-Fortune”’ sion that he did so is just about able. But. they have left no dis- the only strictly personal con-— eryete mark on his book. The fession in the entire book.) But the crisis passes when the is noted in passing.by the |a throughout is what may Public affairs, Du Ponts and J. P. Morgan and ‘described as_early-businessn, are hardly mentioné toke ternal You: know it is Co. ee in with additional funds. all, until it becomes necessary” Sloan's | style, ‘because ‘When t. e deal is completed, Gifto describe General Motors’ : all his formid-. ford Cochran, of Morgan’s, tells able ee written to PS: ‘Du Pont, “There are two adaptation to the second world chart the course of General Mo- firms in the country who are war and its postwar strategy. sports, Du Pont and Mor- Single-mindedness was clearly a tors’ growth; and these are in real gan. 39 strong Sloan characteristic, and exactly the same mercifully the success of his huge enterplaty obstinately lucid, cheerDRAMA CHANGES | prise was unique preoccupation. ly pedestrian language. P. S. Du Pont becomes presiYet you do not have the feel- THANK THE STARS| dent of General Motors, soon to ing that this is a narrow man’s At the close of the first para- be followed by Mr. Sloan. him- book. You feel, instead, that it peer 2 hie oe, =e - a ta7 3 Ot Tee x Se Rc Te Paras ie = eee a i >a SI ne : e I ese a 3 Se . > tae etliesne bs : = : what unusual manner—by ordering a Rolls Royce. (The admis- ; i ai aa SE ie ai NES <i at = oir graph, therefore, you thank the self. Now the formidable mem- stars for one man who has had _ the’ courage to be himself in print. But this is by no means _ the heart of the matter. To be- leader, is first challenged, then ee ene with, is a very big man’s book, though oranda are acted upon, and the the book of a big man of an exdrama changes and quickens. ceedingly specialized kind. And Ford. the once unchallengeable’ you close it wondering whether the story the it will be translated into Russian | book overtaken and finally forced to. and suspecting that Nikita S. ainly tells, in its solid, stolid adopt the methods of General Khrushchev will be much imY, is really a breathlessly ex: Motors. And thereafter General pressed if he gets a eaere 0 : cling one. | Motors’ leadership is never chal- Nemmmed pe as read it.