121 I ORGANIZATIONAL COMMUNICATION INTERDISCIPLINARY CONCENTRATION (44-46 CREDIT HOURS) Organizational communication focuses on how people use messages to generate meanings within organizations across various contexts, cultures, channels, and media through the effective and ethical practice of human communication. Students may select a specialization in either Technical Writing or Training & Devdopment within the Organizational Communication Interdisciplinary concentration. Organizational Communication-Technical Writing Specialization: The Organizational Communication interdisciplinary concentration with a specialization in Technical Writing focuses on the process of synthesizing technical information into messages easily understood by a given audience. Technical writers produce organizational policy and training manuals, employee newsletters, brochures, grant applications, and annual reports. Graduates with a Communication major who understand communication processes within organizations and who possess strong oral communication and technical writing skills have excellent employment opportunities in organizations that need to communicate complex information. Organizational Communication- Training Sc Development Specialization: The Organizational Communication interdisciplinary concentration with a specialization in Training & Development focuses on communication knowledge and skills needed to conduct training needs assessments for diverse groups; design workshops; write training manuals; evaluate classroom, technology, and equipment needs; promote training within the organization; advise individuals and groups on problems that might be resolved through tiaining and evaluate training outcomes in terms of individual and organizational development. Depth Courses (18-21 credit hours) Required depth courses for all Organizational Communication students (9 credit hours): COMM 2010 COMM 3550 One of the following: COMMDV3080 COMMDV3090 Mass Media and Society (3) Organizational Communication (3) Intercultural Communication (3) Gender and Communication (3) Additional required depth courses for Technical Writing specialization only (12 credit hours): COMM 3400 Public Relations (3) Prerequisite required-see Department Advisor COMM 3440 Public Relations Writing (3) COMM 3740 Copywriting for Audio and Video (3) COMM 3810 Per sua sive Communication (3) Additional required depth courses for Training & Development specialization only (9 credit hours): COMM 2200 In-studio Video Production and Performance (3) COMM 3100 Small Group Facilitation & Leadership (3) One of the following courses: COMM 2350 Communication Graphic Design (3) COMM 3050 Theory and Literature of Interpersonal Communication (3) COMM 3060 Listening Theory (3) COMM 3070 Performance Studies (3) COMM 3120 Advanced Public Speaking (3) COMM 3220 Editing (3) COMM 3400 Public Relations (3) Prerequisite required-see Department Advisor COMM 3440 COMM 3810 COMM 4500 COMM 4800 Public Relations Writing (3) Persuasive Communication (3) Topics in Communication (3) only when taught as training & development- related topic and with permission of instructor Special Study & Individual Projects (3) Breadth Courses (23-25 credit hours) Required breadth course for all Organizational Communication students (3 credit hours): ENGL 3100 Professional and Technical Writing (3) Additional required breadth courses for Technical Writing specialization only (17-19 credit hours): ENGL 3140 Professional and Technical Editing (3) ENGL 4100 Issues in Professional & Technical Writing (3) ENGL 4120 Seminar and Practicum in Professional and Technical Writing (3) TBE 3100 Desk Top Publishing (3) TBE 3532 Web Page Design and Development (3) One of the following "technical language" courses, with approval of the major advisor, is required based on the kind of technical writing career anticipated. BSAD 1010 Introduction to Business (3) CEET 1105 Personal Computer Fundamentals (4) HTHS 1101 Medical Terminology (2) Additional required breadth courses for Training & Development specialization only (15 credit hours): BSAD 1010 Introduction to Business (3) ACTG 2010 Principles of Accounting I (3) MGMT 3010 Organizational Behavior & Management (3) MGMT 3300 Human Resource Management (3) One of the following. MGMT 4350 Training (3) TBE 3400 Training the Trainer (3) Elective Breadth course(s) for all Organizational Communication students (3-9 credit hours): In consultation with thdr Communication Department advisors, students with a Technical Writing specialization will select 1 additional course (3 credit hours) from a department other than Communication to enhance thdr knowledge base as an organizational technical writer. Students with a Training & Development specialization will select 3 courses (9 credit hours) from departments other than Communication to provide them with an appropriate knowledge base related to Organizational Communication-Training & Devdopment PUBLIC RELATIONS & ADVERTISING INTERDISCIPLINARY CONCENTRATION (44 CREDIT HOURS) The Public Relations & Advertising interdisciplinary concentration provides students with theoretical and practical skills in writing, critical thinking, marketing, advertising and communicating to influence public opinion across a range of media. Course work in this concentration will prepare students for careers in international or health care public relations, marketing, visual communication, or copy writing. Depth Courses (23 credit hours) COMM 1500 Introduction to Mass Communication (3) COMM 2350 Communication Graphic Design (3) COMM 2890* Coop Work Experience - Signpost (2) (*One credit per semester) COMM 3400 Public Relations (3) COMM 3850 Advertising (3) COMM 4400 Public Relations Media & Campaigns (3) One of the following courses (3 credit hours): COMM 3440 Public Relations Writing (3) COMM 3 740 Copy Writing for Audio and Video (3) General PROFILE ENROLLMENT STUDENT AFFAIRS ACADEMIC INFO DEGREE REQ GENED Engaged Learning 8 Interdisciplinary OUR/CBL HNRS BIS LIBS INTRD MINORS Applied Science 8 Technology AUSV/ATTC CEET CS MFET/ETM MET CMT DGET ENGR IDT SST TBE Arts & Humanities MENG COMM ENGL FL DANC MUSC THEA ART/ARTH Business 8 Econ MBA MACC/ACTG BSAD FIN MGMT MKTG SCM ECON/QUAN 1ST Education MSAT/MED CHF AT/HLTH NUTR/PEP/REC HPHP COURSES ATHL/PE EDUC Heaifh Professions MHA/MSN MSRS CLS DENT PAR HTHS HAS/HIM NRSG RADT DMS/NUCM RATH REST Science BTNY CHEM GEO MATH/MTHE MICR PHYS/ASTR ZOOL Social 8 Behavioral Sciences MCJ/CJ ECON GEOG HIST POLS/PHIL PSY SW/GERT SOC/ANTH MILS NAVS Continuing Ed Davis Campus Weber State University 2010-2011 Catalog