126 COMM 3220. Editing (3) Develops editing knowledge and skills for print and online publications. Covers copy editing, content editing and page editing. Prerequisites for Communication majors, minors and BIS students: COMM 1020, 1130,2110, and acceptance in program; pre/co-requisite, COMM 3000. Prerequisite for non-Communication students: advanced standing. COMM 3230. Health Communication (3) A broad examination of communication theory, application, and research in health care delivery and management. Examines many different levels and channels of communication including the development and application of interpersonal communication, small group communication and teamwork, organizational communication, communication ethics, leadership, and motivation skills in dealing with health care providers, staff, and consumers in a variety of health care environments. Cross-listed with HAS 3230. Prerequisites for Communication majors, minors and BIS students: COMM 1020, 1130,2110, and acceptance in program; pre/co-requisite, COMM 3000. Prerequisite for non-Communication students: advanced standing. COMM 3400. Public Relations (3) Philosophy and practice of public relations in business, government, education and non profit organizations. Case studies will be selected from a wide range of actual public relations concerns to foster decision-making skills and a mature understanding of public relations management. Prerequisites for Communication majors, minors and BIS students: COMM 1020, 1130,2110, and acceptance in program; pre/co-requisite, COMM 3000. Prerequisite for non- Communication students: permission of instructor. COMM 3440. Public Relations Writing (3) Explores principles and practices of a variety of public relations writing formats ranging from news releases to websites. Prerequisites for Communication majors, minors and BIS students: COMM 1020, 1130,2110, 3400, and acceptance in program; pre/ co-requisite, COMM 3000. Prerequisite for non-Communication students: COMM 1130 or permission of instructor. COMM 3550. Organizational Communication (3) Study of communication in organizations from various theoretical perspectives with an emphasis on the organizational culture perspective. Includes topics such as communicating with external audiences, decision-making, conflict resolution, and power relationships. Prerequisites for Communication majors, minors and BIS students: COMM 1020, 1130,2110, and acceptance in program; pre/co-requisite, COMM 3000. Prerequisite for non-Communication students: advanced standing. COMM 3650. Communication Law (3) First Amendment origins, interpretations and philosophy underlying regulation of the mass media. Prerequisites for Communication majors, minors and BIS students: COMM 1020,1130, 2110, and acceptance in program; pre/co-requisite, COMM 3000. Prerequisite for non-Communication students: advanced standing. COMM 3730. Media Programming and Audiences (3) This course focuses on principles, strategies and approaches for creating and scheduling content for radio, television and the World Wide Web. The course also provides an analytical framework for understanding industry trends in media programming, and how those trends are influenced by audience research. Students create and schedule programs, apply programming strategies and philosophies, and learn relevant terminology and audience measurement techniques. Prerequisites for Communication majors, minors and BIS students: COMM 1020, 1130,2110, and acceptance in program; pre/co-requisite, COMM 3000. Prerequisite for non-Communication students: COMM 1500 or permission of instructor. COMM 3740. Copy Writing for Audio and Video (3) Specialized concepts and techniques required to write effectively for radio, television, advertising, and other new media technologies. Prerequisites for Communication majors, minors and BIS students: COMM 1020, 1130, 2110, and acceptance in program; pre/ co-requisite, COMM 3000. Prerequisite for non-Communication students: COMM 1130 or permission of instructor. COMM 3780. Broadcast News Writing & Production (3) Classroom instruction and practical experience in writing, reporting, performing, producing, and editing for television news. Students will produce newscasts for a local cable channel. Prerequisites for Communication majors, minors and BIS students: COMM 1020, 1130,2110, and acceptance in program; pre/co-requisite, COMM 3000. Prerequisite for non-Communication students: COMM 1130 or permission of instructor. COMM 3810. Persuasive Communication (3) Study of theories and principles of persuasion from classical to modern times. Examines persuasion as a means of influence in interpersonal communication, public speaking, public relations, advertising, politics, and other contexts. Prerequisites for Communication majors, minors and BIS students: COMM 1020,1130, 2110, and acceptance in program; pre/co-requisite, COMM 3000. Prerequisite for non-Communication students: advanced standing. COMM 3850. Advertising (3) A practical and theoretical study of advertising. Course is designed for students planning careers in advertising, as well as for those who are simply lifelong consumers of advertising and want to understand its role in the economic system. Prerequisites for Communication majors, minors and BIS students: COMM 1020, 1130,2110, and acceptance in program; pre/co-requisite, COMM 3000. Prerequisite for non-Communication students: permission of instructor. (A maximum of 6 credit hours total from COMM 3890a, COMM COMM 3890c and COMM 3890d may be counted for the major.) COMM 3890a. Advanced Cooperative Work Experience - Signpost (1-3) Open to students who are Signpost editors and managers. Prerequisites for Communication majors, minors and BIS students: COMM 1020, 1130,2110, and acceptance in program; pre/co-requisite, COMM 3000. Prerequisite for non-Communication students: permission of instructor. COMM 3890b. Advanced Cooperative Work Experience with KWCR (1-3) Open to students who are KWCR senior staff. Prerequisites for Communication majors, minors and BIS students: COMM 1020, 1130,2110, and acceptance in program; pre/co-requisite, COMM 3000. Prerequisite for non-Communication students: permission of instructor. COMM 3890c. Advanced Cooperative Work Experience with Public Relations (1-3) Prerequisites for Communication majors, minors and BIS students: COMM 1020, 1130,2110, and acceptance in program; pre/co-requisite, COMM 3000. Prerequisite for non-Communication students: permission of instructor. COMM 3890d. Advanced Cooperative Work Experience with Television Broadcasting (1-3) Open to students who are members of Weber State News' crew or staff and/or crew members of other student produced television programs. Prerequisites for Communication majors, minors and Weber State University 2010-2011 Catalog