205 I SCM 3720 Transportation and Global Supply Chain Management (3) SCM 4100 Quality Management (3) SCM SI4410 Materials & Inventory Management (3) SCM 4730 Purchasing and Supply Management (3) MKTG 3500 Retail Management (3) MKTG 3600 International Marketing (3) MKTG 4200 Internet Marketing (3) MKTG 4860 Marketing Internship (3) or BSAD 4680 Small Business Diagnostics (3) COMM 3850 Advertising (3) MARKETING COURSES - MKTG MKTG 3010. Marketing Concepts and Practices (3) 5m, F, 5 This course includes planning, implementation, and control of the marketing process; consumer behavior; marketing research; segmentation and target marketing and consideration of price, place, and promotion. MKTG 3100. Consumer Behavior (3) 5m, F, 5 The application of psychological, sociological, and anthropological findings to the purchase and consumption of goods and services by ultimate and industrial consumers. Prerequisite or concurrent enrollment: Prerequisite: MKTG 3010. MKTG 3200. Selling and Sales Management (3) F, 5 Theory, methods, and techniques of personal selling in professional settings including analysis of buyer behavior, the delivery of customer satisfaction, and integration of personal selling with other marketing communication tools. Sales management includes managing the sales force, salesperson selection, deployment, compensation, training, field supervision and industrial marketing management. Prerequisite: MKTG 3010. MKTG 3450. Promotion Management (3) F, 5 Strategic development of advertising, sales, sales management, public relations, and sales promotion programs. Prerequisites: Business Foundations; BSAD 2899, MKTG 3010. Prerequisite or concurrent enrollment: MKTG 3100. MKTG 3500. Retail Management (3) 5m, F, 5 Consideration of issues concerning the establishment and management of retail institutions. Prerequisites: Business Foundations; BSAD 2899; MKTG 3010. MKTG 3600. International Marketing (3) 5 In this course students will learn the problems and procedures of marketing in foreign countries, including effects of foreign cultures and marketing systems on the design of marketing programs. Prerequisites: Business Foundations; BSAD 2899; MKTG 3010. MKTG 3700. Business Studies Abroad - International Marketing (3) Basic principles of international marketing. Fundamentals of international market research including macro and micro-level analysis. Discusses international marketing as part of a global strategy. This course is taught at Fachhochschule Hof, Germany during each fall semester. Students enrolled in this course have to participate in the Study Abroad Program (Contact: Doris Geide- Stevenson, ext. 7634, dgsteven@weber.edu). Prerequisite: Business Foundations; BSAD 2899, MKTG 3010. MKTG 4200. Internet Marketing (3) This course is an elective course for Information Systems & Technologies and Marketing majors. The course deals with the steps used in developing a marketing plan, orienting the plan to developing an Internet presence, and developing a World-Wide Web site to implement the on-line components of the plan. Prerequisites: Business Foundations; BSAD 2899,1ST 3110, MKTG 3010. MKTG 4400. Marketing Strategy (3) F, 5 This course centers on gaining and sustaining competitive advantages. It entails analyzing customers, competitors, and internal capabilities; then making appropriate product, pricing, promotion, and distribution decisions. Prerequisites: Business Foundations; BSAD 2899; ACTG 2020; MGMT 3200; MKTG 3010. MKTG 4800. Independent Research (1-3) 5m, F, 5 Directed research and study on an individual basis. May be repeated until a total of 4 hours credit is accumulated. Prerequisites: Business Foundations; BSAD 2899; Senior Standing; Written Instructor Approval. MKTG 4860. Marketing Internship (3) 5m, F, 5 A structured professional-level field experience. The student will be counseled and supervised as he/she applies and integrates the knowledge and skills obtained through the Marketing courses. Prerequisites: Business Foundations; BSAD 2899; Senior Standing; Instructor approval. Business Administration Supply Chain Management Emphasis Business supply chain management as an area of emphasis allows students to focus their education on the "supply chain" of purchasing, producing, moving, and marketing goods and services on a global basis. The supply chain management major learns how to plan and manage a firm's production processes as well as the logistics of selecting suppliers, moving materials into a firm, and distributing finished product to customers. The discipline involves industrial purchasing, inventory management, production planning and control, quality management, transportation, and distribution management. The growing recognition by industry of the value of more effective and efficient management of the supply chain has intensified demand for persons with formal education in this area. Weber State has enjoyed considerable success in placing supply chain management graduates in a wide variety of employment opportunities with above-average salaries with such firms as Ford Motor Company, Kimberly Clark, Emerson Electric, TRW, Wal-Mart, J.C. Penny, Emery Worldwide, and Autoliv. We are also noting that career paths to senior executive positions in large corporations are increasingly mandating education or experience in operations and logistics. Professional logistics associations make three scholarships available each year exclusively to supply chain management majors at Weber State University. Business Administration: Supply Chain Management Emphasis bachelor's degree (bs or ba) » Program Prerequisites: Most business and economics courses with numbers above 3000 require formal admission to the John B. Goddard School of Business & Economics and completion of ACTG 2010, ECON SS2010, ECON SS2020,1ST TE2010, and QUAN SI2600. These five courses are referred to collectively as "Business Foundations." (Refer to the John B. Goddard School of Business & Economics Requirements on pages 185-187.) » Minor: Not required. » Grade Requirements: Candidates for the bachelor of arts and bachelor of science degrees must complete all prerequisite and General PROFILE ENROLLMENT STUDENT AFFAIRS ACADEMIC INFO DEGREE REQ GENED Engaged Learning 8 Interdisciplinary OUR/CBL HNRS BIS LIBS INTRD MINORS Applied Science 8 Technology AUSV/ATTC CEET CS MFET/ETM MET CMT DGET IDT SST TBE Arts & Humanities MENG COMM ENGL FL DANC MUSC THEA ART/ARTH Business 8 Econ MBA MACC/ACTG BSAD FIN MGMT MKTG SCM ECON/QUAN 1ST Education MSAT/MED CHF AT/HLTH NUTR/PEP/REC HPHP COURSES ATHL/PE EDUC Heaifh Professions MHA/MSN MSRS CLS DENT PAR HTHS HAS/HIM NRSG RADT DMS/NUCM RATH REST Science BTNY CHEM GEO MATH/MTHE MICR PHYS/ASTR ZOOL Social & Behavioral Sciences MCJ/CJ ECON GEOG HIST POLS/PHIL PSY SW/GERT SOC/ANTH AERO MILS NAVS Continuing Ed Davis Campus Weber State University 2010-2011 Catalog