176 "Business Foundations." (Refer to the John B. Goddard School of Business & Economics Requirements on pages 157-160.) » Minor: Not required. » Grade Requirements: Candidates for the bachelor of arts and bachelor of science degrees must complete all prerequisite and required business and economics courses with a grade of "C-" or higher. In addition, the overall business and economics GPA must be 2.5 or higher. » Credit Hour Requirements: A total of 120 credit hours is required for graduation - 60-61 of these are School requirements, 30 are required within the major, and the balance should be taken outside of the major. The required 40 upper-division credit hours (courses numbered 3000 and above) are included in the School and major requirements. Academic Advisement Advisement is required. See the John B. Goddard School of Business & Economics Advisor in WB 211 (801-626-6534) and/or contact the Business Administration Department in WB 216 (801- 626-6075). Contact the School advisor for information on transfer credits, business foundations courses, and admission applications. Advising in major selection, major requirements, and admission applications is provided by the Business Administration Department. Contact either office for advising issues. Admission Requirements An application is necessary for all majors and minors in the John B. Goddard School of Business & Economics. Completion of Business Foundations courses with grades of "C-" or higher is required for admission and access by majors to upper division Business and Economics courses. General Education Refer to pages 36-41 for either Bachelor of Science or Bachelor of Arts requirements. The following courses required for the Marketing Emphasis also will satisfy general education requirements: ENGL ENIOIO, ENGL EN2010 (English Composition); MATH QL1050 (Quantitative Literacy); ECON SS2010 and ECON SS2020 (Social Science); and BTNYLS1403 (Life Science). Course Requirements for B.S. or B.A. Degree John B. Goddard School of Business & Economics Requirements Liberal Support Curriculum (13 or 14) Business Foundations (13) Business Cross-Functional Core (19) Business Functional Core (15) Major Courses Required (21 credit hours) 1ST 3110 Info Technology for Business (3) MGMT 3200 Managerial Communication (3) MKTG 3100 Consumer Behavior (3) MKTG 3200 Selling & Sales Management (3) BSAD SI3500 Intro to Business Research (3) MKTG 3450 Promotion Management (3) MKTG 4400 Marketing Strategy (3) Elective Courses (9 credit hours) BSAD 3600 [World Region] Business & Society (3) BSAD 4210 Survey of Business Law (3) BSAD 4500 Entrepreneurship (3) FIN 3400 Real Estate Principles & Practices (3) SCM 3720 Transportation Systems & Management (3) SCM 4100 Quality Management (3) SCM SI4410 Materials & Inventory Management (3) SCM 4730 Purchasing and Supply Management (3) MKTG 3500 Retail Management (3) MKTG 3600 International Marketing (3) MKTG 4200 Internet Marketing (3) MKTG 4860 or BSAD 4680 COMM 3850 Marketing Internship (3) Senior Consulting Proj ect (3) Advertising (3) MARKETING COURSES - MKTG MKTG 3010. Marketing Concepts and Practices (3) 5m, F, S This course includes planning, implementation, and control of the marketing process; consumer behavior; marketing research; segmentation and target marketing and consideration of price, place, and promotion. MKTG 3100. Consumer Behavior (3) Su, F, S The application of psychological, sociological, and anthropological findings to the purchase and consumption of goods and services by ultimate and industrial consumers. Prerequisite or concurrent enrollment: Prerequisite: MKTG 3010. MKTG 3200. Selling and Sales Management (3) F, S Theory, methods, and techniques of personal selling in professional settings including analysis of buyer behavior, the delivery of customer satisfaction, and integration of personal selling with other marketing communication tools. Sales management includes managing the sales force, salesperson selection, deployment, compensation, training, field supervision and industrial marketing management. Prerequisite: MKTG 3010. MKTG 3450. Promotion Management (3) F, S Strategic development of advertising, sales, sales management, public relations, and sales promotion programs. Prerequisites: Business Foundations, MKTG 3010. Prerequisite or concurrent enrollment: MKTG 3100. MKTG 3500. Retail Management (3) Consideration of issues concerning the establishment and management of retail institutions. Prerequisites: Business Foundations; MKTG 3010. MKTG 3600. International Marketing (3) In this course students will leam the problems and procedures of marketing in foreign countries, including effects of foreign cultures and marketing systems on the design of marketing programs. Prerequisites: Business Foundations; MKTG 3010. MKTG 3700. Business Studies Abroad - International Marketing (3) Basic principles of international marketing. Fundamentals of international market research including macro and MICR-level analysis. Discusses international marketing as part of a global strategy. This course is taught at Fachhochschule Hof, Germany during each fall semester. Students enrolled in this course have to participate in the Study Abroad Program (Contact: Doris Geide-Stevenson, ext. 7634, DGSTEVEN@Weber.edu). Prerequisite: Business Foundations, MKTG 3010. MKTG 4200. Internet Marketing (3) This course is an elective course for Information Systems & Technologies and Marketing majors. The course deals with the steps used in developing a marketing plan, orienting the plan to developing an Internet presence, and developing a World-Wide Web site to implement the on-line components of the plan. Prerequisites: Business Foundations, 1ST 3110, MKTG 3010. MKTG 4400. Marketing Strategy (3) F, S This course centers on gaining and sustaining competitive advantages. It entails analyzing customers, competitors, and internal capabilities; then making appropriate product, pricing, promotion, and distribution decisions. Prerequisites: Business Foundations; ACTG 2020; MGMT 3200; MKTG 3010. Weber State University 2006-2007 Catalog