Literacy. Pre/co-requisite: COMM 3000 or permission of instructor for non-Communication majors/minors. COMM 3220. Editing (3) Develops editing knowledge and skills for print and online publications. Covers copy editing, content editing and page editing. Prerequisite: COMM 2350 or permission of instructor. Pre/co-requisite: COMM 3000 or permission of instructor for non-Communication majors/minors. COMM 3230. Health Communication (3) A broad examination of communication theory, application, and research in health care delivery and management. Examines many different levels and channels of communication including the development and application of interpersonal communication, small group communication and teamwork, organizational communication, communication ethics, leadership, and motivation skills in dealing with health care providers, staff, and consumers in a variety of health care environments. Cross-listed with HAS 3230. Pre/co-requisite: COMM 3000 or permission of instructor for non- Communication majors/minors. COMM 3400. Public Relations (3) Philosophy and practice of public relations in business, government, education and non profit organizations. Case studies will be selected from a wide range of actual public relations concerns to foster decision-making skills and a mature understanding of public relations management. Prerequisite: COMM 2350 or permission of instructor. Pre/co-requisite: COMM 3000 or permission of instmctor for non-Communication majors/minors. COMM 3440. Public Relations Writing (3) Explores principles and practices of a variety of public relations writing formats ranging from news releases to Web sites. Prerequisite: COMM 1130. Pre/co-requisite: COMM 3000 or permission of instructor for non-Communication majors/minors. COMM 3550. Organizational Communication (3) Study of communication in organizations from various theoretical perspectives with an emphasis on the organizational culture perspective. Includes topics such as communicating with external audiences, decision-making, conflict resolution, and power relationships. Prerequisite: COMM HU2110. Pre/co-requisite: COMM 3000 or permission of instmctor for non-Communication majors/minors. COMM 3650. Communication Law (3) First Amendment origins, interpretations and philosophy underlying regulation of the mass media. Prerequisite: Advanced standing. Pre/co-requisite: COMM 3000 or permission of instructor for non- Communication majors/minors. COMM 3730. Media Programming and Audiences (3) This course focuses on principles, strategies and approaches for creating and scheduling content for radio, television and the World Wide Web. The course also provides an analytical framework for understanding industry trends in media programming, and how those trends are influenced by audience research. Students create and schedule programs, apply programming strategies and philosophies, and leam relevant terminology and audience measurement techniques. Prerequisite: COMM 1500; Pre/co-requisite: COMM 3000 or permission of instmctor for non-Communication majors/minors. COMM 3740. Copy Writing for Audio and Video (3) Specialized concepts and techniques required to write effectively for radio, television, advertising, and other new media technologies. Prerequisite: COMM 1130. Pre/co-requisite: COMM 3000, or permission of instructor for non-Communication majors/minors. 109 COMM 3780. Broadcast News Writing Sc Production (3) Classroom instruction and practical experience in writing, reporting, performing, producing, and editing for television news. Students will produce newscasts for a local cable channel. Prerequisite: COMM 1130. Pre/co-requisite: COMM 3000 or permission of instructor for non-Communication majors/minors. COMM 3810. Persuasive Communication (3) Study of theories and principles of persuasion from classical to modem times. Examines persuasion as a means of influence in interpersonal communication, public speaking, public relations, advertising, politics, and other contexts. Prerequisite: Advanced standing. Pre/co-requisite: COMM 3000 or permission of instmctor for non-Communication majors/minors. COMM 3850. Advertising (3) A practical and theoretical study of advertising. Course is designed for students planning careers in advertising, as well as for those who are simply lifelong consumers of advertising and want to understand its role in the economic system. Prerequisite: COMM 2350 or permission of instmctor. Pre/co-requisite: COMM 3000 or permission of instmctor for non-Communication majors/minors. (A maximum of 6 credit hours total from COMM 3890a, COMM 3890b, COMM 3890c and COMM 3890d may be counted for the major.) COMM 3890a. Advanced Cooperative Work Experience - Signpost (1-3) Open to students who are Signpost editors and managers. Open to students who are Signpost editors and managers. Pre/co-requisite: COMM 3000 and permission of instmctor. COMM 3890b. Advanced Cooperative Work Experience with KWCR (1-3) Open to students who are KWCR senior staff. Pre/co-requisite: COMM 3000 and permission of instmctor. COMM 3890c. Advanced Cooperative Work Experience with Public Relations (1-3) Pre/co-requisite: COMM 3000 and permission of instructor. COMM 3890d. Advanced Cooperative Work Experience with Television Broadcasting (1-3) Open to students who are members of Weber State News' crew or staff and/or crew members of other student produced television programs. Pre/co-requisite: COMM 3000 and permission of instructor. COMM 4130. In-depth and Investigative Journalism (3) Emphasizes finding and writing news stories that move from explanations of what happened to how and why something happened. Examines research techniques and discusses ways to use the law to access information. Prerequisite: COMM 3130. Pre/co-requisite: COMM 3000 or permission of instructor for non-Communication majors/minors. COMM 4150. Classical Rhetorical Theory and Criticism (3) Studies the origins of rhetorical theory in Greece and Rome in the works of Corax, Isocrates, Plato, Protagoras, Aristotle, Cicero and Quintilian. Tensions between rhetoric and philosophy. Study and application of neo-classical standards of rhetorical criticism. Prerequisite: COMM 3810. Pre/co-requisite: COMM 3000 or permission of instructor for non-Communication majors/minors. COMM 4160. Contemporary Rhetorical and Communication Theories (3) Study of contemporary rhetorical and communication theories. Prerequisite: COMM HU2110, COMM 4150 and COMM 3000 or permission of instmctor for non-Communication majors/minors. General PROFILE ENROLLMENT STUDENT AFFAIRS ACADEMIC INFO DEGREE REQ GENED Interdisciplinary FYE HNRS BIS LIBS INTRD MINORS Applied Science & Technology CEET CS MFET/MET CMT DGET ENGR AUSV/ATTC IDT SST TBE Arts & Humanities COMM ENGL FL DANC MUSC THEA ART/ARTH Business & Econ MBA MACC/ACTG BSAD FIN SCM MGMT MKTG ECON/QUAN 1ST Education MED CHF ATHL/AT HLTH/NUTR PE/PEP/REC EDUC Heaifh Professions CLS DENT PAR HTHS HAS/HIM NRSG RADT DMS NUCM RATH REST Science BTNY CHEM GEO MATH/MTHE MICR PHYS ZOOL Social & Behavioral Sciences MCJ/CJ ECON GEOG HIST POLS PHIL PSY SW GERT SOC ANTH AERO MILS NAVS Continuing Ed Davis Campus Weber State University 2006-2007 Catalog