Stability and Permanency Do you realize that a City Directory advertisement is a testimonial to the per¬manency, the stability, of the advertiser? That's the sort of concern all of us want to patronize, because we know when they sell us merchandise they are behind it in every way, today, tomorrow, and for the years to come. "Fly-by-night, 99 "fire-sale" and other temporary or "get-rich-quick'9 concerns rarely appear in the City Direc¬tory. And it is a noteworthy fact that the concerns which advertise one year in the city directory are there again next year. 90% of directory advertising is renewed. Directory advertising, is profitable. In connection with the class¬ified business headings it is doubly effective. May we explain how and why it will pay you ? The Publishers of this Directory R. L. POLK & CO'S OGDEN CITY DIRECTORY VOL. 1914 XVII. INCLUDING ALL THE Suburban Towns and Villages Containing a Complete Alphabetical List of Business Firms, Corporations and Private Citizens; a Miscellaneous Directory of City, County, State and United States Officers; Churches, Colleges and Schools, Secret and Benevolent Societies, etc. ALSO A COMPLETE Classified Business Directory Price “The DIRECTORY IS THE COMMON INTERMEDIARY BETWEEN BUYER AND SELLER.” R. L. Polk $5.00 R. L. POLK & CO., Publishers OGDEN OFFICE: With Carnegie Free Library, Washington Ave., cor. 26th Street GENERAL OFFICES: 613-614-615-616 DOOLY BUILDING SALT LAKE CITY Member Association of American Directory Publishers Copyright, 1914, by R. L. Polk & Co. of Utah.