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Show Business and Economics Marketing 492. Short Courses, Workshops, Institutes and Special Programs (1-6) In order to provide flexibility and to meet many different needs, a number of specific offerings are possible using this catalog num- ber. When the number is used it will be accompanied by a brief and specific descriptive title. The specific title with the credit authorized for the particular offering will appear on the student transcript. A W S Su MARKETING MAJOR Description: Marketing majors specialize in coursework that deals with business activities involved in getting the right goods and services to the right customers at the right time, and the right place, and in the right way. Education: The School of Business core requirements must be completed, as well as specialized marketing courses in marketing research, consumer behavior, marketing strategy and administration, advertising, selling, and retailing. Professional Outlook: Innumerable opportunities exist in industrial selling, consumer goods selling and retailing. Fewer, but often more rewarding opportunities, are also found in advertising, marketing research, and product management. Related Careers: Careers in selling and sales management, marketing administration, buying, wholesaling, retailing, transportation, inventory management and warehousing, product management, marketing research and advertising are among the many alternatives available to marketing majors. Program: Business AdministrationMarketing Major (Bachelor Degree) I. General Requirements: A. Specific course requirements of the college (see index). Economics 274 (5) or 430 (4) is recommended to satisfy the state requirement. B. Bachelor Degree General Education requirements (see index). 1. Economics 101 (5); Psychology 101 (5) or Sociology 101 (5) or Anthropology 101 (5) in the Social Science area are required for Business majors. 2. Mathematics 105 (5) in the Physical Science area is required for Business majors. (Exception: Math Placement score 26 plus.) C. The following School of Business and Economics Core is required (59 credit hours): 1. Accounting 102 (4), 202 (4), 310 (4). 2. Data Processing 101 (4). 3. Economics 102 (3), 250 (4), 251 (4); 301 (4) or 302 (4). 4. Office Administration 325 (4). 5. Business Administration 478 (4). 6. Finance 320 (4). 7. Management 301 (4), 364 (4). 8. Marketing 301 (4). 9. Business Administration 320 (4). D. A minor is not required. E. Marketing majors must have a 2.25 G. P. A. or better in major courses. F. Marketing majors must have an overall G. P. A. of 2.00 or C. G. 183 total hours are required for this degree. H. Sixty of the 183 total hours must be upper division (courses numbered 300 and above). II. Specific Requirements: A. Marketing courses required (16 credit hours): Marketing 310 (4), 420 (4), 440 (4), 470 (4). B. Courses to elect from (four courses): Marketing 320 (4), 330 (3), 340 (4), 350 (4); Management 460 (4); Economics 301* (4), and 302* (4); 350 (4); Business Administration 489 (4) with departmental approval. *Whichever is not selected to satisfy the core (courses selected to satisfy core cannot be used in major also). 94 Business and Economics Marketing Program: Marketing Minor for Business and Non-Business Majors I. General Requirements: A. Marketing minors must achieve a G. P. A. of 2.25 or better in minor courses. II. Specific Requirements: A. Non-business majorsA baccalaureate degree candidate who is not seeking a major in the School of Business and Economics may obtain a minor in Marketing by completing the following requirements: 1. Minimum of 30 credit hours, as explained below. 2. Marketing course required: Marketing 301 (4). 3. Courses to elect from (minimum of eleven credit hours with approval of a minor adviser): Marketing 310 (4), 320 (4), 330 (3), 340 (4), 350 (4), 420 (4), 440 (4), 470 (4). 4. Support courses required: Accounting 102 (4); Economics 101 (5), 102 (3); Finance 320 (4). B. School of Business and Economics majorsIf a minor in Marketing is desired by a student majoring in the School of Business and Economics, he must complete a minimum of fifteen credit hours (with approval of a minor adviser) from the following courses: Marketing 310 (4), 320 (4), 330 (3), 340 (4), 350 (4), 420 (4), 440 (4), 470 (4); Business Administration 480 (1-5), 489 (1-4). MARKETING COURSES 292. Short Courses, Workshops, Institutes and Special Programs (1-6) In order to provide flexibility and to meet many different needs, a number of specific offerings are possible using this catalog number. When the number is used it will be accompanied by a brief and specific descriptive title. The specific title with the credit authorized for the particular offering will appear on the student transcript. A W S Su 301. Marketing Concepts and Practices (4) Matching products with markets, marketing functions, institutions and areas for management decisions. Prerequisite: Econ 102. A W S 310. Consumer Behavior (4) Key concepts of the social, psycholopical. and economic sciences as they apply to marketing processes Prerequisites: Marketinp 301, and Psychology 101 or Sociology 101 or Anthropology 101. A 320. Salesmanship and Sales Management (4) theory, methods and techniques of effective selling and supervision of the sales force. S 330. Purchasing (3) Principles and techniques of effective procurement. Prerequisite: Economics 251. (Offered 1977-78 and alternate years) W 340. Advertising (4) Theory, practices, and techniques of advertising: management of advertising programs. W S 350. Retail Management and Marketing Channels (4) Consideration of problems peculiar to the estab- lishment and management of retail and wholesale businesses and their relationship to the total distribution system. Prerequisite: Marketinp 301. W 420. Marketing Research and Information Systems (4) Concepts and techniques of providing marketing intelligence for special projects and continuous operations. Prerequisites: Marketing 301 and Economics 251. A 440. Marketing Strategy (4) The development of integrated strategies for managing the marketing mix; pricing, promotion, physical distribution, and product line. Prerequisite: Marketing 30] or consent of the instructor. W 470. Marketing Administration (4) A capstone course for Marketing majors and minors. Analysis and establishment of overall marketing policies, administration of marketing channels, and development of marketing mix. Prerequisite: Marketing 440. S 492. Short Courses. Workshops. Institutes and Special Programs (1-6) In order to provide flexibility and to meet many different needs, a number of specific offerings are possible using this catalog number When the number is used it will be accompanied by a brief and specific descriptive title The specific title with the credit authorized for the particular offering will appear on the student transcript. A W S Su 95 |
