- Marketing Information Systems & Technologies General Information 499. Senior Seminar (4) Structured exposure to current issues and research from periodical literature. Prerequisite: 16 hours of management courses and senior standing. 502. Quality Management and Productivity (4) A survey of quality management principles and practices as exemplified in Total Quality Management and the Philosophies of Deming, Juran, Ishikawa, Taguchi, Shingo, and others. Quality management aims to increase the firm's external effectiveness by focusing on customer needs and its internal efficiency by emphasizing continuous improvement and the application of statistical methods. 668. Graduate Consulting Projects (1-5) Graduate students are given the opportunity to analyze actual businesses, make recommendations, and implement the methods in the organization. Graduate students will work independently or as the leader of a team with undergraduate students. Students meet with their professor weekly to review results. Prerequisite: Instructor permission. MARKETING EMPHASIS Description Students concentrating in marketing specialize in course work that deals with business activities involved in getting the right goods and services to the right customers at the right time, the right place, and in the right way. Education Courses provide students with vital marketing concepts and experience in applying them. These courses prepare students to assume responsible positions in industry. Those desiring careers in marketing research or higher levels of corporate management are well prepared to enter graduate programs of their choice. PROGRAM: MARKETING EMPHASIS BACHELOR DEGREE General Requirements: • WSU Core Requirements (see index). • General Education Requirements (see index). College of Business and Economics Requirements: • See College of Business and Economics section of the catalog. Emphasis Requirements (minimum of 48 credit hours): • Required courses (36 credit hours): IS&T 340 (4); Mgmt 320 (4), 502 (4); Mktg 310 (4), 330 (4), 345 (4), 440 (4), 499 (4); Econ 302 or 303 (4). Elective courses (minimum of 12 credit hours approved specifically for each student by marketing faculty): Mktg 320 (4), 350 (4) 420 (4); Mgmt 420 (4), 460 (4), 468 (1-4); BusAdm 421 (3), 550 (4); Commun 385 (3). MARKETING COURSES-MKTG 240. Advertising (4) Theory practices and techniques of advertising; management of advertising programs. (Correspondence offering only.) See College of Business and Economics Registration Restrictions before registering for courses numbered 301 and above. 301. Marketing Concepts and Practices (4) Su, A, W, S Matching products with markets, marketing functions, institutions, and areas for management decisions. Basic computer models for marketing analysis are introduced. 310. Analysis of Consumer Behavior (4) A The application of psychological, sociological, and anthropological findings to the purchase and consumption of goods and services by ultimate and industrial consumers. Prerequisite or concurrent enrollment: Mktg 301. 320. Personal Selling (4) Theory, methods, and techniques of personal selling in professional settings. Emphasis placed on analysis of buyer behavior, the delivery of customer satisfaction, and integration of personal selling with other marketing communication tools. Prerequisite: Mktg 301. 330. Marketing Research (4) A Concepts and techniques of providing marketing intelligence for continuous operations and special research projects. Basic computer models for marketing and statistical analysis are applied by the student. Prerequisites: Mktg 301; Quant 261. 345. Promotional Management (4) W Strategic development of advertising, sales, sales management, public relations, and sales promotion programs. Prerequisites: Mktg 301, prerequisite or concurrent enrollment Mktg 310. 350. Retail Management (4) W Consideration of problems peculiar to the establishment and management of retail institutions. Prerequisite: Mktg 301. 420. Sales Management (4) Study major issues involved in managing the sales force, including salesperson selection, deployment, compensation, training, field supervision and industrial marketing management. Prerequisite: Mktg 301 and 320 or permission of instructor. 440. Marketing Strategy (4) W The development of integrated strategies for management of the marketing mix; pricing, promotion, physical distribution, and product line. Prerequisite: Mktg 301; Mgmt 320; Quant 261. 499. Senior Seminar (4) 5 Structured exposure to current issues and research from periodical literature. Prerequisite: 12 hours of marketing classes. DEPARTMENT OF INFORMATION SYSTEMS & TECHNOLOGIES (formerly Computer Information Systems) Chair: Dolly Samson Location: Wattis Business Building, Room 222 Telephone: 626-6979 Associate Professors: Leonard Nicholas, Dolly Samson, Floyd A. Wilkes; Assistant Professor: Zhuolin Yu Description Information Systems & Technologies involves the application of computers in information systems and problem solving. The Information Systems & Technologies department teaches the use of computer programming, systems analysis, and systems design skills in applying the computer to business operations and activities. The Information Systems & Technologies program teaches the knowledge and skills necessary to prepare a student for employment in systems analysis, systems design, and computer applications in a business environment. A bachelors degree provides a broad background in basic business knowledge, problem solving, and computer systems analysis and design skills. A two-year associate of science degree in Information Systems & Technologies prepares a student for entry-level positions in computer programming and systems design in the computing industry. All Information Systems & Technologies students are required to meet with a faculty advisor at least annually for course and program advisement. If this requirement is not met, the student may not be allowed to register for classes within their major. PROGRAM: INFORMATION SYSTEMS & TECHNOLOGIES MAJOR-BACHELOR DEGREE General Requirements: WSU Core Requirements (see index). • General Education Requirements (see index). College of Business and Economics Requirements: • See College of Business and Economics section of the catalog. Major Requirements (minimum of 48 credit hours): Alternative A: for application programmers and systems analysts • One of the following: Commun 350 (3), 355 (3); Beas 325 (4). • Required courses (37 credit hours): IS&T 210 (5), 211 (4), 212 (4), 220 (4), 365 (4), 370 (4), 374 (4), 474 (4), 499 (4). • Group A elective courses (minimum of 4 credit hours): IS&T 320 (4), 420 (4), 465 (4), 493 (4). • Group B elective courses (minimum of 4 credit hours): A second Group A elective, IS&T 480 (4), 481 (4), 493 (4), 520 (4). Alternative B: for information specialists and network administrators • One of the following: Commun 350 (3), 355 (3); Beas 325 (4). • Required courses (39 credit hours); IS&T 210 (5), 212 (4), 350 (4), 365 (4), 370 (4), 374 (4), 420 (4), 474 (4), 499 (4); LibSci315(3). • Elective courses (minimum of 8 credit hours): IS&T 430 (4), 435 (4), 465 (4), 480 (4); Mktg 330 (4). PROGRAM: INFORMATION SYSTEMS & TECHNOLOGIES ASSOCIATE OF SCIENCE DEGREE General Requirements: • WSU Core Requirements (see index). • General Education Requirements (see index). College of Business and Economics Requirements: • See College of Business and Economics section of the catalog. Specific Requirements (minimum of 37 credit hours): • Required courses (29 credit hours): IS&T 210 (5), 211 (4), 212 (4), 220 (4), 320 (4), 365 or 374 (4), 370 (4). • Elective courses (minimum of 8 hours): IS&T 350 (4), 365 (4), 374 (4), 420 (4), 465 (4), 474 (4). Student Services Interdisc. Programs Applied Science & Technology Arts& Humanities Business & Economics Education Health Professions Science Social & Behavioral Sciences 148 149 Continuing Education