Management Marketing Information PROGRAM: MANAGEMENT EMPHASIS BACHELOR DEGREE General Requirements: • Specific Requirements (see index). • Requirements for General Education (see index). School of Business and Economics Requirements: • See School of Business and Economics section of the catalog. Emphasis Requirements-Select one of the following two management areas: General (minimum of 38 credit hours): • Required courses (19 credit hours): BusAdm 421 (3); CIS 340 (4); Mgmt 330 (4), 440 (4), 460 (4). • Elective courses (minimum of 19 credit hours): Mgmt 250 (3), 336 (3), 360 (4), 420 (4), 465 (4), 468 (4) with instructor approval: Fin 440 (4); Mktg 440 (4); Econ 301 or 302 or 303 (4) (must be different from course used to fill business core), 340 (5). Human Resource Management (minimum of 38 credit hours): • Required courses (19 credit hours): Mgmt 330 (4), 331 (4), 440 (4); BusAdm 421 (3), CIS 340 (4). • Elective courses (minimum of 19 credit hours): Mgmt 360 (4), 420 (4), 460 (4), 468 (4); Econ 301 or 302 or 303 (4), 340 (5). MANAGEMENT COURSES-MGMT 250. Small Business Management (3) A, S Application of managerial principles and techniques to the small business. Computer assignments are involved in the areas of feasibility studies, cash flow, breakeven analysis, sensitivity analysis, etc. See School of Business and Economics Registration Restrictions before registering for courses numbered 301 and above. 301. Management Concepts (4) Su, A, W, S An introductory course which explores the basic theories and concepts of management. The course emphasizes the behavioral aspects of management such as organizational design, employee motivation, organizational change and development, and organizational culture as well as organizational structure. 320. Managerial Communications (4) A, W, S Study of corporate communication methods to improve communication in organizations. Written and oral reports tailored to achieve strategic goals contingent upon business situations. One hour of credit involves a lab setting to improve writing skills. Prerequisite: English 112. 330. Human Resource Management (4) A, W Study of principles and methods in managing specific aspects of human resources, either as an operating manager or as a human resource specialist. Topics include: legal constraints in managing human resources, strategic planning of human resources, recruitment, selection, orientation, performance evaluation, employee/labor relations and communication programs, safety and health, work scheduling, The computer will be used for analysis in certain areas studied. Prerequisites: Mgmt 301, Mgmt 320. 331. Advanced Topics in Human Resources (4) S Builds on Management 330. Principles and methods involved in managing specific aspects of human resources. Topics include: training and development of employees and managers, benefits management, organizational development, compensation management, job analysis and design, job evaluation, appraisal analysis, cost/benefit analysis of human resources. Prerequisites: Mgmt 301, Mgmt 320, Mgmt 330. 336. Business and Industrial Psychology (3) Builds upon Mgmt 330. A review of the psychological research underlying personnel administration practices as well as training in the application of these personnel principles. Topics include job satisfaction, attitude assessment, training, and compensation. The computer will be used for analysis in several areas such as job satisfaction evaluations. Prerequisites: EconQt 261 or an equivalent statistics course, Mgmt 330. 360. Management Information and Control (4) Essentials of management control theory; information system elements, processes, and display of data involving "hands-on" use of the computer in such applications as database management. Prerequisites: Acctg 202, 230; Mgmt 301, 320. 364. Production and Operations Management (4) Su, A, W, S Considers the strategic aspects of converting inputs into products and services. Topics include manufacturing policy, manufacturing process selection and design, capacity planning, production planning and scheduling, inventory management, and logistics planning. Prerequisites: Acctg 230; EconQt 261. 420. International Business (4) Su, A, W, S An exploration of the role of multi-national corporations in worldwide economic development and an analysis of the management processes of such corporations. Prerequisites: Mgmt 301,320. 440. Organizational Behavior (4) A, S Analysis of individual, group, and organizational behavior. Includes study of such topics as motivation, leadership, conflict, organizational structure, and organizational change. Prerequisites: Mgmt 301. 460. Managerial Decision Analysis (4) A, S Computer assignments involve determining solutions to management decision problems that lend themselves to quantitative analysis, e.g., forecasting problems, queuing problems, simulation problems, and linear programming problems. Emphasis is placed on problem recognition, problem set-up, computer solutions and interpretation of those solutions. Prerequisites: Mgmt 301, 364; EconQt 261. 465. Management and Organized Labor (4) Application of personnel practices in "organized" business, public and other organizations; factors leading to organization, responses to organization efforts, collective bargaining, bargaining theory, negotiation, contract administration, and resolution of conflict (arbitration, mediation, fact finding, etc.). Prerequisite: Mgmt 330. 468. Senior Consulting Projects (1-4) Su, A, W, S Senior students are given the opportunity to analyze actual businesses, make recommendations, and implement the methods in the organization. Students meet with their professor weekly to review reports. Prerequisite: Instructor approval. MARKETING EMPHASIS Description Students concentrating in marketing specialize in course work that deals with business activities involved in getting the right goods and services to the right customers at the right time, the right place, and in the right way. Education Courses provide students with vital marketing concepts and experience in applying them. These courses prepare students to assume responsible positions in industry. Those desiring careers in marketing research or higher levels of corporate management are well prepared to enter graduate programs of their choice. PROGRAM: MARKETING EMPHASIS BACHELOR DEGREE General Requirements: • Specific Requirements (see index). • Requirements for General Education (see index). School of Business and Economics Requirements: • See School of Business and Economics section of the catalog. • (Economics 302 is recommended for marketing students). Emphasis Requirements (minimum of 39 credit hours): • Required courses (23 credit hours): BusAdm 421 (3); CIS 340 (4); Mktg 310 (4), 330 (4), 440 (4), and 499 (4). • Elective courses (minimum of 16 credit hours): Mktg 350 (4), 445 (4); Econ 301 (4), 303 (4), 311 (4); Mgmt 250 (3), 460 (4), 468 (4) with instructor approval. MARKETING COURSES-MKTG 240. Advertising (4) Theory practices and techniques of advertising; management of advertising programs. (Correspondence offering only.) See School of Business and Economics Registration Restrictions before registering for courses numbered 301 and above. 301. Marketing Concepts and Practices (4) Su, A, W, S Matching products with markets, marketing functions, institutions, and areas for management decisions. Basic computer models for marketing analysis are introduced. 310. Analysis of Consumer Behavior (4) A The application of psychological, sociological, and anthropological findings to the purchase and consumption of goods and services by ultimate and industrial consumers. Prerequisite or concurrent enrollment: Mktg 301. 330. Marketing Research (4) A Concepts and techniques of providing marketing intelligence for continuous operations and special research projects. Basic computer models for marketing and statistical analysis are applied by the student. Prerequisites: Mktg 301; EconQt 261. 345. Promotional Management (4) W Strategic development of advertising, sales, sales management, public relations, and sales promotion programs. Prerequisites: Mktg 301, prerequisite or concurrent enrollment Mktg 310. 350. Retail Management (4) W Consideration of problems peculiar to the establishment and management of retail institutions. Prerequisite: Mktg 301. 440. Marketing Strategy (4) W The development of integrated strategies for management of the marketing mix; pricing, promotion, physical distribution, and product line. Prerequisite: Mktg 301. 499. Senior Seminar (4) S Structured exposure to current issues and research from periodical literature. Prerequisite: 12 hours of marketing classes. Student Services Interdisc. Programs Allied Health Sciences Arts& Humanities Business & Economics Education Natural Sciences Social Sciences Technology 126 127 Continuing Education