182 addressed. Additional foundation course work in accounting and statistics may be required prior to course registration as per department advisement and student's program of study requirements. MBA 6140. Marketing Management (3) This course centers on creating customer value profitability in competitive markets. In an integrative fashion, it covers analyzing customer needs and preferences; estimating market potential; assessing market opportunities and threats in view of the focal company's and its competitors' resources and capabilities; developing market and marketing strategies; making astute product, pricing, distribution, and promotion decisions; and measuring marketing performance. Pedagogical vehides indude ledures, reading assignments, and case-based discussions and reports. MBA 6150. Logistics/Operations Management (3) "Manufaduring of the future will be required to meet customer- driven demand instantaneously." The future is now! The requirements for faster response, more customer input, and greater product variety have not diminished, but instead have escalated. This course builds upon basic production and operations management knowledge to meet the needs of customers generated in today's global market. It is designed to enhance the student's understanding of how to analyze problems rdated to design, planning, control, and improvement of manufaduring and service operations. Topics include, but are not limited to, supply chain management, materials management, production planning and control, scheduling, capadty and facilities planning, manufacturing strategy, and global operations. Additional foundation course work in statistics may be required prior to course registration as per department advisement and student's program of study requirements. MBA 6160. Applications of Decision Models (3) This course presents a rigorous treatment of quantitative decisionmaking with emphasis on data collection, analysis, and model building. This course emphasizes experience in struduring realistic business problems, collecting data, developing an appropriate model for analysis, and interpreting and defending results. A number of cases are employed. Additional foundation course work in statistics may be required prior to course registration as per department advisement and student's program of study requirements. MBA 6170. Corporate Communications (3) The focus of this course is to develop an integrated corporate communications program in organizations which will provide effective communication both to internal and external stakeholders. Among the topics to be discussed are corporate image and identity, corporate advertising and advocacy, media relations, marketing, communication, financial communication, community relations, corporate philanthropy, government affairs and crisis communication. Attention will also be given to effedive communication internally through various methods, such as meetings, programs and publications. MBA 6180. Strategic Management (3) This course takes a broad view of the entire organization. In some instances, the organization will have one line of business. In other cases, the organization may be a large diversified corporation with many lines of business. We will examine the strategic issues facing diversified corporations including: vertical integration, diversification into related and unrelated businesses, and operating synergies. Course work in MBA 6130, 6140, 6150 and 6410 may be required prior to course registration as per department advisement and student's program of study requirements. MBA 6210. Management Accounting and Control (3) This course is designed to introduce the student to the concepts and procedures of managerial accounting through readings and case studies. The course emphasizes the use of accounting data in the decision-making process by internal decision-makers (e.g., management), rather than external decision-makers (e.g., stockholders, investors, creditors, and regulatory bodies). The course topics include cost terms and concepts, job-order costing, activity-based costing, quality management, cost behavior, cost-volume-profit analysis, profit planning, relevant costs, capital budgeting, cost allocation, and pricing. Additional foundation course work in accounting may be required prior to course registration as per department advisement and student's program of study requirements. MBA 6310. Information Technology in the Enterprise (3) Information technology from an enterprise perspective with an orientation toward the management of technology for competitive/strategic advantage. Managers will be increasingly responsible for making decisions with resped to implementing new technology. This course will provide the background knowledge to enable managers in traditional business units to function as full participants in decisions involving the purchase and application of technology to create a business advantage. MBA 6410. Global Macroeconomic Conditions (3) This course will focus on the impact of global macroeconomic conditions on firm decision-making. To review and analyze current macroeconomic topics, a theoretical framework is devdoped, from the start showing the linkages among national economies. This framework is used to analyze and forecast business cycles, interest rates, exchange rates, causes of trade defidts, short- and long-term consequences of fiscal and monetary policy decisions, and the globalization of finandal markets. Examples from different countries are used to enhance knowledge of the world economy. Additional foundation course work in economics may be required prior to course registration as per department advisement and student's program of study requirements. MBA 6420. The Economics of Industry (3) This course will focus on the behavior of the individual firm in different market settings, competitive and imperfedly competitive. We are concerned with the strategic behavior of firms under different industry structures as they struggle with the pressures of competition. Students will study how differing levels of the firm's market power impads pricing and output policies, product differentiation, and barriers to entry. In addition, the student will learn the basics of game theory and use it to analyze the strategic behavior of firms. Topics will indude different types of pricing strategies including price discrimination, pricing of product lines, predatory pricing, peak load pridng, and entry deterrence. Issues of non-price competition such as research and devdopment, information, externalities, moral hazard, and firm strudure will also be discussed. The course includes both supplemental readings designed to illustrate real-world applications of the theoretical principles developed as well as in-dass experiments in strategic behavior designed to illustrate certain theoretical condusions. Additional foundation course work in economics may be required prior to course registration as per department advisement and student's program of study requirements. MBA 6510. Investment Analysis and Portfolio Management (3) This course engages class participants in a detailed study of the practices, techniques, policies and applications of theory in investments. Emphasis will be on an understanding of security markets, analysis, asset allocation, portfolio management and evaluation. Students will examine and apply investment tools and evaluate financial policies. Cases and applied research in the form of outside readings will assist students to focus on key issues and current topics. Course work in finance may be required prior to course registration as per department advisement and student's program of study requirements. Weber State University 2008 - 2009 Catalog