194 MKTG 3200. Selling and Sales Management (3) F, S Theory, methods, and techniques of personal sdling in professional settings induding analysis of buyer behavior, the delivery of customer satisfaction, and integration of personal selling with other marketing communication tools. Sales management includes managing the sales force, salesperson selection, deployment, compensation, training, field supervision and industrial marketing management. Prerequisite: MKTG 3010. MKTG 3450. Promotion Management (3) F, S Strategic development of advertising, sales, sales management, public rdations, and sales promotion programs. Prerequisites: Business Foundations, MKTG 3010. Prerequisite or concurrent enrollment: MKTG 3100. MKTG 3500. Retail Management (3) Consideration of issues concerning the establishment and management of retail institutions. Prerequisites: Business Foundations; MKTG 3010. MKTG 3600. International Marketing (3) 5 In this course students will learn the problems and procedures of marketing in fordgn countries, including effects of foreign cultures and marketing systems on the design of marketing programs. Prerequisites: Business Foundations; MKTG 3010. MKTG 3700. Business Studies Abroad - International Marketing (3) Basic principles of international marketing. Fundamentals of international market research including macro and micro-level analysis. Discusses international marketing as part of a global strategy. This course is taught at Fachhochschule Hof, Germany during each fall semester. Students enrolled in this course have to participate in the Study Abroad Program (Contact: Doris Geide-Stevenson, ext. 7634, dgsteven@weber.edu). Prerequisite: Business Foundations, MKTG 3010. MKTG 4200. Internet Marketing (3) This course is an elective course for Information Systems & Technologies and Marketing majors. The course deals with the steps used in developing a marketing plan, orienting the plan to developing an Internet presence, and developing a World-Wide Web site to implement the on-line components of the plan. Prerequisites: Business Foundations, 1ST 3110, MKTG 3010. MKTG 4400. Marketing Strategy (3) F, S This course centers on gaining and sustaining competitive advantages. It entails analyzing customers, competitors, and internal capabilities; then making appropriate product, pricing, promotion, and distribution decisions. Prerequisites: Business Foundations; ACTG 2020; MGMT 3200; MKTG 3010. MKTG 4800. Independent Research (1-3) Su, F, S Direded research and study on an individual basis. May be repeated until a total of 4 hours credit is accumulated. Prerequisites: Business Foundations; Senior Standing; Written Instructor Approval. MKTG 4860. Marketing Internship (3) Su, F, S A structured professional-level field experience. The student will be counseled and supervised as he/she applies and integrates the knowledge and skills obtained through the Marketing courses. Prerequisites: Business Foundations; Senior Standing; Instructor approval. Business Administration Supply Chain Management Emphasis Business supply chain management as an area of emphasis allows students to focus thdr education on the "supply chain" of purchasing, producing, moving, and marketing goods and services on a global basis. The supply chain management major learns how to plan and manage a firm's production processes as wdl as the logistics of selecting suppliers, moving materials into a firm, and distributing finished product to customers. The disdpline involves industrial purchasing, inventory management, production planning and control, quality management, transportation, and distribution management. The growing recognition by industry of the value of more effective and dficient management of the supply chain has intensified demand for persons with formal education in this area. Weber State has enjoyed considerable success in placing supply chain management graduates in a wide variety of employment opportunities with above-average salaries with such firms as Ford Motor Company, Kimberly Clark, Emerson Electric, TRW, Wal-Mart, J.C. Penny, Emery Worldwide, and Autoliv. We are also noting that career paths to senior executive positions in large corporations are increasingly mandating education or experience in operations and logistics. Professional logistics associations make three scholarships available each year exclusively to supply chain management majors at Weber State University. Business Admemistration: Supply Chain Management Emphasis bachelor's degree (bs or ba) » Program Prerequisites: Most business and economics courses with numbers above 3000 require prior completion of ACTG 2010, ECON SS2010, ECON SS2020,1ST TE2010, and QUAN SI2600 (unless noted). These prerequisites are referred to collectively as "Business Foundations." (Refer to the John B. Goddard School of Business & Economics Requirements on pages 175-178.) » Minor: Not required. » Grade Requirements: Candidates for the bachelor of arts and bachelor of science degrees must complete all prerequisite and required business and economics courses with a grade of "C-" or higher. In addition, the cumulative Business Foundations GPA, the overall business and economics GPA, and the overall university GPA must be 2.5 or higher. » Credit Hour Requirements: A total of 120 credit hours is required for graduation - 60-61 of these are School requirements, 30 are required within the major, and the balance should be taken outside of the major. The required 40 upper-division credit hours (courses numbered 3000 and above) are included in the School and major requirements. Academic Advisement Advisement is strongly encouraged for all GSBE majors and minors. See more information on available advising resources on page 177. Admission Requirements Acceptance to the John B. Goddard School of Business & Economics is required for all business majors, minors, and certificates. Students may obtain an application for admissions from the GSBE Advising Center, WB 211, (801) 626-6534 and/or the Department of Business Administration, WB 216, (801) 626-6075. Weber State University 2008 - 2009 Catalog