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Show 193 the situations and issues commonly faced in management/organizational settings (e.g., labor negotiations, contract provisions, vendor arrangements). Prerequisites: Business Foundations, MGMT 3300. MGMT 4800. Independent Research (1-3) Su, F, S Direded research and study on an individual basis. May be repeated until a total of 4 hours credit is accumulated. Prerequisites: Business Foundations; Senior Standing; Written Instructor Approval. MGMT 4860. Management Internship (3) Su, F, S A structured professional-level field experience. The student will be counseled and supervised as he/she applies and integrates the knowledge and skills obtained through the Management program courses. Students receiving credit in this course cannot also receive credit in MGMT 4865. Prerequisites: Business Foundations; Senior Standing; Instructor approval. MGMT 4865. Human Resource Internship (3) Su, F, S A structured professional-level field experience. The student will be counseled and supervised as he/she applies and integrates the knowledge and skills obtained through the Human Resource or Management program. Students recdving credit in this course cannot receive credit for MGMT 4860. Prerequisites: Business Foundations; Senior Standing; Instrudor approval. Business Administration Marketing Emphasis I his is the only business marketing program on WSU's campus. Students concentrating in marketing specialize in course work that deals with business activities involved in getting the right goods and services to the right customers at the right time, the right place, and in the right way. Courses provide students with vital marketing concepts and experience in applying them. These courses prepare students to assume responsible positions in industry. Those desiring careers in marketing research or higher levels of corporate management are well prepared to enter graduate programs of thdr choice. Business Admemistration: Marketing Emphasis bachelor's degree (bs or ba) » Program Prerequisites: Most business and economics courses with numbers above 3000 require prior completion of ACTG 2010, ECON SS2010, ECON SS2020, ISTTE2010, and QUAN SI2600 (unless noted). These prerequisites are referred to collectively as "Business Foundations." (Refer to the John B. Goddard School of Business & Economics Requirements on pages 175-178.) » Minor: Not required. » Grade Requirements: Candidates for the bachelor of arts and bachelor of science degrees must complete all prerequisite and required business and economics courses with a grade of "C-" or higher. In addition, the cumulative Business Foundations GPA, the overall business and economics GPA, and the overall university GPA must be 2.5 or higher. » Credit Hour Requirements: A total of 120 credit hours is required for graduation - 60-61 of these are School requirements, 30 are required within the major, and the balance should be taken outside of the major. The required 40 upper-division credit hours (courses numbered 3000 and above) are included in the School and major requirements. Academic Advisement Advisement is strongly encouraged for all GSBE majors and minors. See more information on available advising resources on page 177. Admission Requirements Acceptance to the John B. Goddard School of Business & Economics is required for all business majors, minors, and certificates. Students may obtain an application for admissions from the GSBE Advising Center, WB 211, (801) 626-6534 and/or the Department of Business Administration, WB 216, (801) 626-6075. General Education Refer to pages 37-43 for either Bachdor of Science or Bachelor of Arts requirements. The following courses required for the Marketing Emphasis also will satisfy general education requirements: ENGL ENIOIO, ENGL EN2010 (English Composition); MATH QL1050 (Quantitative Literacy); ECON SS2010 or ECON SS2020 (Sodal Sdence); and BTNY LSI403 (Life Science). Course Requirements for BS or BA Degree John B. Goddard School of Business & Economics Requirements Liberal Support Curriculum (13 or 14) Business Foundations (13) Business Cross-Functional Core (19) Business Functional Core (15) Major Courses Required (21 credit hours) 1ST 3110 Info Technology for Business (3) MGMT 3200 Managerial Communication (3) MKTG 3100 Consumer Behavior (3) MKTG 3200 Selling & Sales Management (3) BSAD SI3500 Intro to Business Research (3) MKTG 3450 Promotion Management (3) MKTG 4400 Marketing Strategy (3) Elective Courses (9 credit hours) BSAD 3600 [World Region] Business & Sodety (3) BSAD 4210 Survey of Business Law (3) BSAD 4500 Entrepreneurship (3) FIN 3400 Real Estate Prindples & Practices (3) SCM 3720 Transportation and Global Supply Chain Management (3) SCM 4100 Quality Management (3) SCM SI4410 Materials & Inventory Management (3) SCM 4730 Purchasing and Supply Management (3) MKTG 3500 Retail Management (3) MKTG 3600 International Marketing (3) MKTG 4200 Internet Marketing (3) MKTG 4860 Marketing Internship (3) or BSAD 4680 Senior Consulting Proj ect (3) COMM 3850 Advertising (3) MARKETING COURSES - MKTG MKTG 3010. Marketing Concepts and Practices (3) Su, F, S This course includes planning, implementation, and control of the marketing process; consumer behavior; marketing research; segmentation and target marketing and consideration of price, place, and promotion. MKTG 3100. Consumer Behavior (3) 5m, F, S The application of psychological, sociological, and anthropological findings to the purchase and consumption of goods and services by ultimate and industrial consumers. Prerequisite or concurrent enrollment: Prerequisite: MKTG 3010. General PROFILE ENROLLMENT STUDENT AFFAIRS ACADEMIC INFO DEGREE REQ GENED Interdisciplinary FYE HNRS BIS LIBS INTRD MINORS Applied Science 8 Technology AUSV/ATTC CEET CS MFET/ETM MET CMT DGET ENGR IDT SST TBE Arts 8 Humanities MENG COMM ENGL FL DANC MUSC THEA ART/ARTH Business SEcon MBA MACC/ACTG BSAD FIN MGMT MKTG SCM ECON/QUAN 1ST Education MSAT MED CHF ATHL/AT HLTH/NUTR PE/PEP/REC EDUC Heaifh Professions MHA MSN CLS DENT PAR HTHS HAS/HIM NRSG RADT DMS/NUCM RATH REST Science BTNY CHEM GEO MATH/MTHE MICR PHYS ZOOL SocialS Behavioral Sciences MCJ/CJ ECON GEOG HIST POLS/PHIL PSY SW/GERT SOC/ANTH MILS NAVS Continuing Ed Davis Campus Weber State University 2008 - 2009 Catalog |