Business and Economics Marketing Program: Marketing Minor for Business and Non-Business Majors I. General Requirements: A. Marketing minors must achieve a G. P. A. of 2.25 or better in minor courses. II. Specific Requirements: A. Non-business majorsA baccalaureate degree candidate who is not seeking a major in the School of Business and Economics may obtain a minor in Marketing by completing the following requirements: 1. Minimum of 30 credit hours, as explained below. 2. Marketing course required: Marketing 301 (4). 3. Courses to elect from (minimum of eleven credit hours with approval of a minor adviser): Marketing 310 (4), 320 (4), 330 ( 3), 340 (4), 350 (4), 420 (4), 440 (4), 470 (4). 4. Support courses required: Accounting 102 (4); Economics 101 (5), 102 (3); Finance 320 (4). B. School of Business and Economics majorsIf a minor in Marketing is desired by a student majoring in the School of Business and Economics, he must complete a minimum of fifteen credit hours (with approval of a minor adviser) from the following courses: Marketing 310 (4), 320 (4), 330 (3), 340 (4), 350 (4), 420 (4), 440 (4), 470 (4); Business Administration 480 (1-5), 489 (1-4). MARKETING COURSES 292. Short Courses, Workshops, Institutes and Special Programs (1-6) In order to provide flexibility and to meet many different needs, a number of specific offerings are possible using this catalog number. When the number is used it will be accompanied by a brief and specific descriptive title. The specific title with the credit authorized for the particular offering will appear on the student transcript. A W S Su 301. Marketing Concepts and Practices (4) Matching products with markets, marketing functions, institutions and areas for management decisions. Prerequisite: Econ 102. A W S 310. Consumer Behavior (4) Key concepts of the social, psychological, and economic sciences as they apply to marketing processes. Prerequisites: Marketing 301. and Psychology 101 or Sociology 101 or Anthropology 101. A 320. Salesmanship and Sales Management (4) Theory, methods and techniques of effective selling and supervision of the sales force. S 330. Purchasing (3) Principles and techniques of effective procurement. Prerequisite: Economics 251. (Offered 1977-78 and alternate years) W 340. Advertising (4) Theory, practices, and techniques of advertising: management of advertising programs. W S 350. Retail Management and Marketing Channels (4) Consideration of problems peculiar to the estab- lishment and management of retail and wholesale businesses and their relationship to the total distribution system. Prerequisite: Marketing 301. W 420. Marketing Research and Information Systems (4) Concepts and techniques of providing marketing intelligence for special projects and continuous operations. Prerequisites: Marketing 301 and Economics 251. A 440. Marketing Strategy (4) The development of integrated strategies for managing the marketing mix; pricing, promotion, physical distribution, and product line. Prerequisite: Marketing 301 or consent of the instructor. W 470. Marketing Administration (4) A capstone course for Marketing majors and minors. Analysis and establishment of overall marketing policies, administration of marketing channels, and development of marketing mix. Prerequisite: Marketing 440. S 492. Short Courses. Workshops, Institutes and Special Programs (1-6) In order tn provide flexibility and to meet many different needs, a number of specific offerings are possible using this catalog number. When the number is used it will be accompanied by a brief and specific descriptive title. The specific title with the credit authorized for the particular offering will appear on the student transcript. A W; S Su 94 Business and Economics Finance FINANCE MAJOR Description: After studying in the school's core courses about the various functions, (including finance) in organizations, the finance major learns how to acquire, allocate, and control the firm's financial resources efficiently. Education: Required courses for a finance major cover Risk Insurance, Investments, and Problems in Financial Administration. Further specialization is obtained from four elective courses in other areas of finance and finance related courses in economics and real estate. Professional Outlook: Since money is the life-blood of every organization, the need for sound financial management will persist and with it the demand for financial majors. Finance ranks very high among the various business backgrounds of the highest paid executives in the United States. Related Careers: Besides opportunities in financial departments of industrial firms, Finance majors find application for their skills in many other areas, such as banking, insurance, real estate, investment, and consumer credit. Program: Business AdministrationFinance Major (Bachelor Degree) I. General Requirements: A. Specific course requirements of the college (see index). Economics 274 (5) or 430 (4) is recommended to satisfy the state requirement. B. Bachelor Degree General Education requirements (see index). 1. Economics 101 (5); Psychology 101 (5) or Sociology 101 (5) or Anthropology 101 (5) in the Social Science area are required for Business majors. 2. Mathematics 105 (5) in the Physical Science area is required for Business majors. C. The following School of Business and Economics Core is required (59 credit hours): 1. Accounting 102 (4), 202 (4), 310 (4). 2. Data Processing 101 (4). 3. Economics 102 (3), 250 (4), 251 (4); 301 (4) or 302 (4). 4. Office Administration 325 (4). 5. Business Administration 478 (4). 6. Finance 320 (4). 7. Management 325 (4), 364 (4). 8. Marketing 301 C4). 9. Business Administration 320 (4). D. A minor is not required. E. Finance majors must have a 2.25 G. P. A. or better in major courses. F. Finance majors must have an overall G. P. A. of 2.00 or C. G. 183 total hours are required for this degree. H. Sixty of the 183 total hours must be upper division (courses numbered 300 and above). II. Specific Requirements: A. Finance courses required (twelve credit hours): Finance 301 (4), 330 (4), 440 (4). B. Courses to elect from (four courses from the following): Finance 305 (4), 331 (4), 335 (3), 435 (3), 450 (3); Economics 301* (4), and 302* (4); 350 (4); Real Estate 340 (4); Business Administration 489 (4) with departmental approval. C. Support course required: Economics 320 (4). *Whichever is not selected to satisfy the core (courses selected to satisfy core cannot be used in major also). 95