Business and Economies Advertising Program: Finance Minor for Business and Non-Business Majors I. General Requirements: A. Finance minors must achieve a G. P. A. of 2.25 in minor courses. II. Specific Requirements: A. Non-business majorsA baccalaureate degree candidate who is not seeking a major in the School of Business and Economics may obtain a minor in Finance by completing the following requirements: 1. Minimum of 30 credit hours, as explained below. 2. Finance course required: Finance 320 (4). 3 Courses to elect from (seven credit hours with approval of minor adviser): Finance 301 (4), 305 (4), 330 (4), 331 (4), 335 (3), 435 (4), 440 (4), 450 (3), 4. Support courses required: Accounting 102 (4); Economics 101 (5), 320 (4). B. School of Business and Economics majorsIf a minor in Finance is desired by a student majoring in the School of Business and Economics, he must complete a minimum of fifteen credit hours (with approval of a minor adviser) from the following courses: Finance 301 (4), 305 (4), 330 (4), 331 (4), 335 (3), 435 (4), 440 (4), 450 (3); Business Administration 480 (1-5), 489 (1-4). FINANCE COURSES 101. Personal Finance (4) Personal and family budgeting, installment buying, borrowing money, buying a home, and purchasing stocks and bonds. A W S Su 292. Short Courses, Workshops, Institutes and Special Programs (1-6) In order to provide flexibility and to meet many different needs, a number of specific offerings are possible using this catalog number. When the number is used it will be accompanied by a brief and specific descriptive title. The specific title with the credit authorized for the particular offering will appear on the student transcript. A W S Su 301. Risk and Insurance (4) Designed for understanding the importance of risk in personal and business affairs, with emphasis placed upon the nature of risk, the insurance mechanism and the functional aspects of insurance. A 305. Life Insurance (4) Principles of life insurance; analysis of insurance policies, programs, annuities, reserves, and management problems. W 320. Corporate Finance (4) Structure of the corporate enterprise, financial and operating ratios, and proper financial plans and methods of marketing securities. Prerequisites: Accounting 310 and Economics 102. A W S 330. Investments (4) A study of stocks and bonds, investment risks and financial statements. A W S 331. Investment Analysis (4) A continuation of Finance 330. Emphasis is on principles of security analysis and balanced financial planning for the individual. Prerequisite: Finance 330. S 335. Credit Management (3) Principles and methods of credit and collection. S 435. Financial Institutions (4) A study of the functions and significance of the major financial institutions such as commercial banks, credit and mortgage institutions, and savings institutions with an emphasis on management problems, regulations, credit appraisal and loan types. Prerequisite: Finance 320. W 440. Problems in Financial Administration (4) Case studies in corporate financial management. Prerequisite: Finance 320. S 450. Business Fluctuations and Forecasting (3) Patterns and determinants of fluctuations in our economy over the years, and methods used in forecasting the level of economic activity. Prerequisites: Economics 102 and Economics 251. (To be offered 1976-77 and alternate years.) W 492. Short Courses, Workshops, Institutes and Special Programs (1-6) In order to provide flexibility and to meet many different needs, a number of specific offerings are possible using this catalog _ number. When the number is used it will he accompanied by a brief and specific descriptive title. The specific title with the credit authorized for the particular offering will appear on the student transcript. A W S Su ADVERTISING MAJOR Description: The Advertising major is a specialized program for those who desire to get involved in the creation and management of consumer and industrial advertising. Education: The School of Business core requirements must be completed, plus certain marketing courses in consumer behavior and advertising management. In addition, art courses in typography, layout and design are required. 96 Business and Economics Advertising Professional Outlook: Career opportunities in Advertising are growing as the amount of advertising activity continues to expand. But over all, Advertising is a fairly restricted field and professional opportunities are relatively few. Related Careers: Related careers in Advertising include advertising department and account management, copy writing, layout and design, photography and artwork, media procurement, and advertising research. Program: Business AdministrationAdvertising Major (Bachelor Degree) I. General Requirements: A. Specific course requirements of the college (see index). Economics 274 (5) is recommended to satisfy the state requirement. B. Bachelor Degree General Education requirements (see index). 1. Economics 101 (5); Psychology 101 (5) or Sociology 101 (5) or Anthropology 101 (5) in the Social Science area are required for Business majors. 2. Mathematics 105 (5) in the Physical Science area is required for Business majors. C. The following School of Business and Economics Core is required (59 credit hours): 1. Accounting 102 (4), 202 (4), 310 (4). 2. Data Processing 101 (4). 3. Economics 102 (3), 250 (4), 251 (4); 301 (4) or 302 (4). 4. Office Administration 325 (4). 5. Business Administration 478 (4). 6. Finance 320 (4). 7. Management 325 (4), 364 (4). 8. Marketing 301 (4). 9. Business Administration 320 (4). D. A minor is not required. E. Advertising majors must have a 2.25 G. P. A. or better in major courses. F. Advertising majors must have an overall G. P. A. of 2.00 or C. G. 183 total hours are required for this degree. H. Sixty of the 183 total hours must be upper division (courses numbered 300 and above). II. Specific Requirements: A. Courses required (20 credit hours): Marketing 310 (4), 340 (4); Art 101 (3), 242 (3), 243 (3), 244 (3). B. Courses to elect from (four courses): Art 245 (3), 440 (3), 446 (3); Marketing 420 (4); Economics 301* (4) and 302* (4); 350 (4), 430 (4); Business Administration 489 (4) with departmental approval. *Whichever is not selected to satisfy the core (courses selected to satisfy core cannot be used in major also). GOVERNMENTAL LOGISTICS Description: In addition to receiving an educational background in the area of Business and Economics, the student is given an overview of the Logistics Processes. Students will select courses from the Logistics specialty areas of Distribution, Logistics Management, and Procurement to complete the emphasis on Governmental Logistics. Education: The Logistics Program offers approximately sixty (60) courses of both lower and upper division credit in Logistics and Logistics related areas. However, the student must select courses from ten specifically identified areas in the program outline. 97