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Show • Computer Information Systems MARKETING COURSES-MKTG Computer Information Systems General Informatior m 240. Advertising (4) Theory practices and techniques of advertising; management of advertising programs. (Correspondence offering only.) See School of Business and Economics Registration Restrictions before registering for courses numbered 301 and above. 301. Marketing Concepts and Practices (4) Matching products with markets, marketing functions, institutions, and areas for management decisions. Basic computer models for marketing analysis are introduced. 310. Analysis of Consumer Behavior (4) The application of psychological, sociological, and anthropological findings to the purchase and consumption of goods and services by ultimate and industrial consumers. Prerequisite or concurrent enrollment: Mktg 301. 330. Marketing Research (4) Concepts and techniques of providing marketing intelligence for continuous operations and special research projects. Basic computer models for marketing and statistical analysis are applied by the student. Prerequisites: Mktg 301; EconQt 261. 345. Promotional Management (4) Strategic development of advertising, sales, sales management, public relations, and sales promotion programs. Prerequisites: Mktg 301, prerequisite or concurrent enrollment Mktg 310. 350. Retail Management (4) Consideration of problems peculiar to the establishment and management of retail institutions. Prerequisite: Mktg 301. 440. Marketing Strategy (4) The development of integrated strategies for management of the marketing mix; pricing, promotion, physical distribution, and product line. Prerequisite: Mktg 301. 499. Senior Seminar (4) Structured exposure to current issues and research from periodical literature. Prerequisite: 12 hours of marketing classes. DEPARTMENT OF COMPUTER INFORMATION SYSTEMS Chair: Floyd A. Wilkes Location: Wattis Business Building, Room 222 Telephone Contact: Karen Grosser 626-6979 Professor: Gordon L. Jacox; Associate Professors: Leonard A. Nicholas Floyd A.Wilkes; Assistant Professors: Russell K. Anderson, Linda Gammill, Kathleen Rockwell. Description Computer information systems involves the application of computers in information systems and problem solving. The Computer Information Systems Department teaches the use of computer programming, systems analysis, and systems design skills in applying the computer to business operations and activities. The Computer Information Systems Program teaches the knowledge and skills necessary to prepare a student for employment in systems analysis, systems design, and computer applications in a business environment. Education A bachelors degree provides a broad background in basic business knowledge, problem solving, and computer systems analysis and design skills. A two-year associate of science degree in computer information systems prepares a student for entry- level positions in computer programming and systems design in the computing industry. PROGRAM: COMPUTER INFORMATION SYSTEMS MAJOR BACHELOR DEGREE College Requirements: • Specific College Requirements (see index). • Requirements for General Education (see index). School of Business and Economics Requirements: • See School of Business and Economics section of the catalog. Major Requirements (minimum of 47 credit hours): • Required courses (39 credit hours): CIS 210 (4), 211 (4), 212 (4), 220 (4), 360 (4), 365 (4), 374 (4), 410 (4), 474 (4), 499 (3). • Elective courses (minimum of 8 credit hours): CIS 460 (4), 465 (4); Comsci 311 (4), 328 (4), 371 (4), 380 (4), 470 (4) 110 PROGRAM: COMPUTER INFORMA TION SYSTEMS ASSOCIATE OF SCIENCE DEGREE College Requirements: • Specific College Requirements (see index). • Requirements for General Education (see index). School of Business and Economics Requirements: • See School of Business and Economics section of the catalog. Specific Requirements (minimum of 36 credit hours): • Required courses (28 credit hours): CIS 210 (4), 211 (4), 212 (4), 220 (4), 360 (4), 365 or 374 (4); Comsci 371 (4). • Elective courses (minimum of 8 hours): CIS 365 (4), 374 (4), 410 (4), 460 (4), 465 (4), 474 (4). PROGRAM: COMPUTER INFORMATION SYSTEMS MINOR FOR NON-BUSINESS MAJORS General Requirements: • A major outside the School of Business and Economics. • Approval of a minor program by the Computer Information Systems department. • A 2.5 GPA in minor courses. Specific Requriements (34 credit hours): • Required courses (30 credit hours): Acctg 201 (3), 202 (3); CIS 210 (4), 211 (4), 212 (4), 220 (4), 365 (4), 374 (4). • Elective courses (4 credit hours from the following): CIS 360 (4), 410 (4), 460 (4), 465 (4), 474 (4). COMPUTER INFORMATION SYSTEMS COURSES-CIS m PD170. Microcomputer Applications in Business (4) A general introduction to the use of microcomputers and microcomputer software in business. Includes an introduction to file structure and design, database concepts, financial spreadsheets, graphics, 4GL/5GL software products, and other microcomputer software. Because of the formulations used in spreadsheets, a math competency at the math 105 level is highly desirable. The course requires two lecture sessions and two practicum sessions weekly. 210. Computer Essentials I (4) Introduces the methods of structure design for computer programming and the application of these methods in computer programming practice. The student will also learn the fundamentals of a structured programming language. Prerequisite: CIS PD170. 211. Computer Essentials II (4) Second course in the Computer Essentials sequence. This course will cover file structures and organization techniques and data structures used to support file structures and program structures. Prerequisite CIS 210. 212. Computer Essentials III (4) Third course in the Computer Essentials sequence. This course discusses computer hardware and software components. A review of the interaction between hardware and software will be covered as will the function of various operating systems currendy in wide use in computer environments. Prerequisite: CIS 211. 220. COBOL Programming (formerly 160) (4) Introduction to the COBOL programming language using structured programming techniques. Program development techniques oriented to commercial data processing problems. Prerequisite: CIS 210. See School of Business and Economics Registration Restrictions before registering for courses numbered 301 and above. 340. Management Information Systems (4) This course will cover the role and functions of information systems in organizations. The strategic use of information to promote competitive or operational position in the marketplace will be studied. The developmental process for information systems will be covered including information flows within the organization, user information requirements analysis, and the role of systems analysts, programmers, and other information systems specialists in the development process. Managing the information systems environment will also be discussed. Prerequisites: Mgmt 301; Mktg 301; Fin 320. 360. Advanced COBOL Programming (4) Computer programming of commercial data processing applications. A continuation of CIS 220; techniques include the use of the advanced features of the COBOL language. Emphasis on structured programming techniques. Prerequisites: CIS 212,220, or equivalent preparation. 365. Introduction to Database Concepts (4) Introduction to database systems. A comprehensive study of the concepts, techniques, and architecture of commercial database systems. Prerequisite: CIS 212 and 220 or CS 302 and CS 310 or equivalent preparation. 374. Systems Analysis and Design (4) Feasibility study, analysis, design, computer selection, implementation, performance monitoring, and prototyping for systems analysis with 4th generation language applications. Prerequisites: CIS 212, 220, and Acctg 202, or Acctg 311, or CS 302, or equivalent preparation. 410. Distributed Information Systems (4) A comprehensive examination of the managerial and technological issues of distributed information systems. Course emphasis will be emerging standards for interoperability in data communications and network management for LANs (Local Area Networks) and WANs (Wide Area Network); and information presentation. Prerequisites: CIS 360, 365, 374. 460. Decision Support Systems (4) An introduction to techniques and procedures for the design and development of Decision Support systems. Prerequisites: CIS 365 and 374. Student Services Interdisc. Programs Allied Health Sciences Arts& Humanities Business & Economics Education Natural Sciences Social Sciences Technology 111 Continuing Education |
