| OCR Text |
Show Business and Economics 160. Business Law—Nature of our legal system, the laws of contract, agency, negotiable instruments, bailments, transportation and sales. A W S (4) Hansen, Wilson 161. Business Law—Continuation of Management 160. Laws of insurance, real property, mortgages, wills and bankruptcy. Prerequisite: Management 160. S (4) Hansen 172. Industrial Organization and Management—An introduction to management principles with the primary emphasis on the management of the production function in business. (Formerly Management 140.) Prerequisites: Accounting 3 and Economics 6. A W S (4) Larsen, Tilleman 174. Production Management Problems—The use of case studies for further development in production theories and methods. Prerequisites: Management 172 and Economics 51. S (3) Storey 180. Advanced Management—Advanced development of management concepts. Analysis of policy formulation and reappraisal. Prerequisite: Senior standing in the School of Business and Economics. S (4) McKay, Storey 184. Quantitative Decision Analysis—Quantitative techniques for analyzing business problems and improving business decisions. Includes the application of computers to decision making. (Same course as Marketing 184.) Prerequisite: Economics 51. W (4) Storey MARKETING Marketing Major—In addition to the core requirements for all students in the School of Business and Economics, requirements for a major in Marketing include Accounting 110, Management 180, Economics 170, and one course selected from the following: Banking and Finance 110, Economics 130, Economics 150, or Economics 171; plus 22 quarter hours in approved upper division marketing courses. It is recommended that these 22 hours include Marketing 152, 165, 180 and 185. Marketing Minor—A baccalaureate degree candidate may obtain a minor in Marketing by completing Economics 5 & 6 plus 14 quarter hours in approved upper division marketing courses. Courses of Instruction 131. Purchasing—Principles and techniques of effective procurement. Prerequisites: Economics 51 and Management 172. S (3) Tilleman 208 Business and Economics 152. Marketing Research—Techniques of marketing research and the role of marketing research in decision making. Prerequisites: Economics 51 and Marketing 170. W (3) Storey 165. Principles of Advertising—Theory, practices, and techniques of advertising; management of advertising programs. Prerequisite: Economics 6. W (4) Wilson 170. Principles of Marketing—Matching products with markets; marketing functions, institutions and areas for management decisions. Prerequisites: Accounting 3 and Economics 6 or instructor's approval. A W S (4) Storey, Tilleman 177. Pricing and Promotional Strategies—Considerations in developing pricing strategies and marketing mix of a firm. An analysis of the various sales devices available to win customer patronage. Prerequisite: Marketing 170. A (4) Storey 180. Retailing—A study of retail operations. Organization, layout, location, merchandising methods, policies and control. Prerequisite: Marketing 170 or approval of instructor. (May not be offered this year.) W (4) Staff 184. Quantitative Decision Analysis—Quantitative techniques for analyzing business problems and improving business decisions. Includes the application of computers in decision making. (Same course as Management 184.) Prerequisite: Economics 51. W (4) Storey 185. Salesmanship- -The psychology of selling. A S (4) Wilson 187. Sales Management—Problems in sales planning and administration and management of the sales force. Prerequisite: Marketing 170 or approval of instructor. A (4) Storey 199. Marketing Seminar- marketing. S (2) -Open only to senior students in Storey 209 |
