Computer Information Systems 301. Marketing Concepts and Practices (4) Su, A, W, S Matching products with markets, marketing functions, institutions, and areas for management decisions. Basic computer models for marketing analysis are introduced. 310. Analysis of Consumer Behavior (4) A The application of psychological, sociological, and anthropological findings to the purchase and consumption of goods and services by ultimate and industrial consumers. Prerequisite or concurrent enrollment: Mktg 301. 320. Personal Selling Theory, methods, and techniques of personal selling in professional settings. Emphasis placed on analysis of buyer behavior, the delivery of customer satisfaction, and integration of personal selling with other marketing communication tools. Prerequisite: Mktg 301. 330. Marketing Research (4) A Concepts and techniques of providing marketing intelligence for continuous operations and special research projects. Basic computer models for marketing and statistical analysis are applied by the student. Prerequisites: Mktg 301; EconQt 261. 345. Promotional Management (4) W Strategic development of advertising, sales, sales management, public relations, and sales promotion programs. Prerequisites: Mktg 301, prerequisite or concurrent enrollment Mktg 310. 350. Retail Management (4) W Consideration of problems peculiar to the establishment and management of retail institutions. Prerequisite: Mktg 301. 420. Sales Management Study major issues involved in managing the sales force, including salesperson selection, deployment, compensation, training, field supervision and industrial marketing management. Prerequisite: Mktg 301 and 320 or permission of instructor. 440. Marketing Strategy (4) W The development of integrated strategies for management of the marketing mix; pricing, promotion, physical distribution, and product line. Prerequisite: Mktg 301. 499. Senior Seminar (4) 5 Structured exposure to current issues and research from periodical literature. Prerequisite: 12 hours of marketing classes. DEPARTMENT OF COMPUTER INFORMATION SYSTEMS Chair: Donaldine E. Samson Location: Wattis Business Building, Room 222 Telephone Contact: Karin Crosser 626-6979 Associate Professors: Leonard Nicholas, Donaldine E. Samson, Floyd A.Wilkes; Assistant Professor: ZhuolinYu Description Computer information systems involves the application of computers in information systems and problem solving. The Computer Information Systems department teaches the use of computer programming, systems analysis, and systems design skills in applying the computer to business operations and activities. The Computer Information Systems program teaches the knowledge and skills necessary to prepare a student for employment in systems analysis, systems design, and computer applications in a business environment. A bachelors degree provides a broad background in basic business knowledge, problem solving, and computer systems analysis and design skills. A two-year associate of science degree in computer information systems prepares a student for entry-level positions in computer programming and systems design in the computing industry. PROGRAM: COMPUTER INFORMATION SYSTEMS MAJOR-BACHELOR DEGREE General Requirements: • WSU Core Requirements (see index). • General Education Requirements (see index). College of Business and Economics Requirements: • See College of Business and Economics Advanced Standing Requirement section of the catalog. Major Requirements (minimum of 47 credit hours): • Required courses (39 credit hours): CIS 210 (4), 211 (4), 212 (4), 220 (4), 360 (4), 365 (4), 374 (4), 410 (4), 474 (4), 499 (3). • Elective courses (minimum of 8 credit hours): CIS 420 (4), 460 (4), 465 (4); CS 311 (4), 328 (4), 375 (3), 420 (4), 425 (4), 452 (4), 475 (3). Computer Information Systems General Information PROGRAM: COMPUTER INFORM A TION SYSTEMS- ASSOCIATE OF SCIENCE DEGREE General Requirements: • WSU Core Requirements (see index). • General Education Requirements (see index). College of Business and Economics Requirements: • See College of Business and Economics section of the catalog. Specific Requirements (minimum of 36 credit hours): • Required courses (28 credit hours): CIS 210 (4), 211 (4), 212 (4), 220 (4), 360 (4), 365 or 374 (4), 410 (4). • Elective courses (minimum of 8 hours): CIS 365 (4), 374 (4), 420 (4), 460 (4), 465 (4), 474 (4). PROGRAM: COMPUTER INFORMATION SYSTEMS MINOR FOR NON-BUSINESS MAJORS General Requirements: • A major outside the School of Business and Economics. • Approval of a minor program by the Computer Information Systems department. • A 2.5 GPA in minor courses. Specific Requriements (34 credit hours): • Required courses (30 credit hours): Acctg 201 (3), 202 (3); CIS 210 (4), 211 (4), 212 (4), 220 (4), 365 (4), 374 (4). • Elective courses (4 credit hours from the following): CIS 360 (4), 410 (4), 420 (4), 460 (4), 465 (4), 474 (4). COMPUTER INFORMATION SYSTEMS COURSES-CIS M PD170. Microcomputer Applications in Business (4) A, W, S A general introduction to the use of microcomputers and microcomputer software in business. Includes an introduction to file structure and design, database concepts, financial spreadsheets, graphics, 4GL/5GL software products, and other microcomputer software. Because of the formulations used in spreadsheets, a math competency at the math 105 level is highly desirable. The course requires two lecture sessions and two practicum sessions weekly. (The following four one-credit courses (170A - 170D), as a group, offer the same content as the 170 course described above, except that they may be taken one credit at a time. Each course is a self-study course which is conducted on interactive video disk equipment in the Wattis Business Building. Lab assistants are always on duty to answer questions, and an instructor is available for further information. Only when all four courses have been \token, will General Education credit for 170 be granted. 170A Hardware/DOS Unit (1) This unit covers an introduction to the basic parts which make up a PC system, their functions, and an introduction to using DOS, the Disk Operating System. 170B. Introduction to Word Processing (1) This unit introduces the word processing concept and how it differs from a typewriter. The WordPerfect word processor is the system used for instruction. 170C. Introduction to Spreadsheets (1) This unit introduces spreadsheet systems, their functionality, manipulation and application. Lotus 1-2-3 is used for spreadsheet instruction. 170D. Introduction to Database Management Systems (1) This unit introduces the basic components for a database system and its applications. The database management system dBase III Plus is used for instruction. 210. Computer Essentials I (4) A, W Introduces the methods of structure design for computer programming and the application of these methods in computer programming practice. The student will also learn the fundamentals of a structured programming language. Prerequisite: CIS PD170. 211. Computer Essentials II (4) W, S Second course in the Computer Essentials sequence. This course will cover file structures and organization techniques and data structures used to support file structures and program structures. Prerequisite CIS 210. Student Services Interdisc. Programs Applied Science & Technology Arts& Humanities Business & Economics 212. Computer Essentials III (4) A, S Third course in the Computer Essentials sequence. This course discusses computer hardware and software components. A review of the interaction between hardware and software will be covered as will the function of various operating systems currently in wide Education use in computer environments. Prerequisite: CIS 210. 220. COBOL Programming (4) A, S Introduction to the COBOL programming language using structured programming techniques. Program development techniques oriented to commercial data processing problems. Prerequisite: CIS 210. Health Professions 289. Cooperative Work Experience (1-5) Open to students meeting criteria established from time to time by the department and on file either in this department or the cooperative education office. Provides academic credit for on-the- job experience. Grade and amount of credit will be determined by science the department. See College of Business and Economics Registration Restrictions before registering for courses numbered 301 and above. Social & Behavioral Sciences 142 143 Continuing Education