335. Compensation and Employee Benefits (4) Study of compensation policies, theories and approaches; job evaluation methods; job pricing; and wage and salary surveys plus management of employee benefits. Where a particular analysis lends itself to computer application, extensive computer usage will be required using existing software. Prerequisites: Quant 261, Fin 301, Mgmt 330. 336. Business and Industrial Psychology (3) Builds upon Mgmt 330. A review of the psychological research underlying personnel administration practices as well as training in the application of these personnel principles. Topics include job satisfaction, attitude assessment training, and compensation. The computer will be used for analysis in several areas such as job satisfaction evaluations. Prerequisites: Quant 261 or an equivalent statistics course, Mgmt 330. 360. Management Information and Control (4) Essentials of management control theory; information system elements, processes, and display of data involving "hands-on" use of the computer in such applications as database management. Prerequisites: Acctg 202, 230; Mgmt 301, 320. 364. Production and Operations Management (4) Considers the strategic aspects of converting inputs into products and services. Topics include manufacturing policy, manufacturing process selection and design, capacity planning, production planning and scheduling, inventory management and logistics planning. 420. International Business (4) An exploration of the role of multi-national corporations in worldwide economic development and an analysis of the management processes of such corporations. Prerequisites: Mgmt 301, 320. 440. Organizational Behavior (4) Analysis of individual, group, and organizational behavior. Includes study of such topics as motivation, leadership, conflict organizational structure, and organizational change. Prerequisites: Mgmt 301, 320. 460. Managerial Decision Analysis (4) Computer assignments involve determining solutions to management decision problems that lend themselves to quantitative analysis, e.g., forecasting problems, queuing problems, simulation problems, and linear programming problems. Emphasis is placed on problem recognition, problem set-up, computer solutions and interpretation of those solutions. Prerequisites: Mgmt 301, Quant 261. 465. Management and Organized Labor (4) Application of personnel practices in "organized" business, public and other organizations; factors leading to organization, responses to organization efforts, collective bargaining, bargaining theory, negotiation, contract administration, and resolution of conflict (arbitration, mediation, fact finding, etc.). Prerequisite: Mgmt 330. 468. Senior Consulting Projects (1-4) Senior students are given the opportunity to analyze actual businesses, make recommendations, and implement the methods in the organization. Students meet with their professor weekly to review reports. Prerequisite: Instructor approval. 470. Management Responsibility in Society (4) A contemporary review of the social responsibilities and ethical considerations which surround, influence, and affect the decision-making process and organizational relationships. Prerequisites: Mgmt 301, 320. MARKETING EMPHASIS Description Students concentrating in marketing specialize in course work that deals with business activities involved in getting the right goods and services to the right customers at the right time, the right place, and in the right way. Education Courses provide students with vital marketing concepts and experience in applying them. These courses prepare students to assume responsible positions in industry. Those desiring careers in marketing research or higher levels of corporate management are well prepared to enter graduate programs of their choice. PROGRAM: MARKETING EMPHASIS- BACHELOR DEGREE College Requirements: • Specific course requirements of the college (see index). School of Business and Economics Requirements: • See School of Business and Economics section of the catalog. • (Economics 302 is recommended for marketing students). Emphasis Requirements (minimum of 35 credit hours): • Required courses (20 credit hours): Mktg 305 (4), 310 (4), 420 (4), 440 (4), and 499 (4). • Elective courses (minimum of 15 credit hours): Mktg 320 (3), 345 (3), 350 (3), 355 (3), 430 (4); Econ 301 (4), 303 (4), 311 (4); Mgmt 250 (3), 468 with instructor approval (4). MARKETING COURSES-MKTG m 240. Advertising (4) Theory practices and techniques of advertising; management of advertising programs. (Correspondence offering only.) 300. Survey of Marketing (3) Course designed to provide non-business students with an overview of the major areas of marketing. A macro perspective of marketing activity is primary in this class. All students must have advanced standing to register for all courses numbered 301 or above. Prerequisites other than advanced standing courses must also be taken by all students. 301. Marketing Concepts and Practices (4) Matching products with markets, marketing functions, institutions, and areas for management decisions. Basic computer models for marketing analysis are introduced. 305. Marketing Analysis and Modeling (4) Analytical tools are applied within realistic marketing contexts to prepare students for coping with today's complex marketing-management problems. Prerequisites: Mktg 301 or concurrent enrollment, Quant 261. 310. Analysis of Consumer Behavior (4) The application of psychological, sociological, and anthropological findings to the purchase and consumption of goods and services by ultimate and industrial consumers. Prerequisite or concurrent enrollment: Mktg 301. 320. Sales Management (3) Operations and decisions involved in managing an organization's sales effort Includes sales forecasting; sales analysis; allocation of sales effort; and organizing, training, and managing the sales force. Prerequisite: Mktg 301. 345. Promotional Management (3) Strategic development of advertising, sales, public relations, and sales promotion programs. Prerequisites: Mktg 301, 305. 350. Retail Management (3) Consideration of problems peculiar to the establishment and management of retail institutions. Prerequisite: Mktg 301. 355. Channel Management (3) Examination of the paths that goods and services may follow from their production to the ultimate consumer. Analysis of channel decisions and the implications of these decisions for other marketing and organizational activities. Prerequisites: Mktg 301, 305. 420. Marketing Information Systems (4) Concepts and techniques of providing marketing intelligence for continuous operations and special research projects. Basic computer models for marketing and statistical analysis are applied by the student. Prerequisites: Mktg 301, 305. 430. New Product Development and Pricing (4) Thoroughly acquaints students with systematic idea generation, positioning, demand measurement pricing, and business analysis techniques used in developing and marketing new products. Prerequisites: Mktg 301, 305. 440. Marketing Strategy (4) The development of integrated strategies for management of the marketing mix; pricing, promotion, physical distribution, and product line. Prerequisite: Mktg 301. 499. Senior Seminar (4) Structured exposure to current issues and research from periodical literature. Prerequisite: 12 hours of marketing classes. DEPARTMENT OF COMPUTER INFORMATION SYSTEMS Chair: Gordon L. Jacox Location: Wattis Business Building, Room 222 Telephone: 626-6979 Professor: Gordon L. Jacox; Associate Professors: Robert J Lewis, Leonard A. Nicholas; Assistant Professors: Russell K. Anderson, Floyd A.Wilkes. Description Computer information systems involves the application of computers in information systems and problem solving. The Computer Information Systems Department teaches the use of computer programming, systems analysis, and systems design skills in applying the computer to business operations and activities. The Computer Information Systems Program teaches the knowledge and skills necessary to prepare a student for employment in systems analysis, systems design, and computer applications in a business environment Education A bachelors degree provides a broad background in basic business knowledge, problem solving, and computer systems analysis and design skills. A two-year associate of science degree in computer information systems prepares a student for entry- level positions in computer programming and systems design in the computing industry. PROGRAM: COMPUTER INFORMATION SYSTEMS MAJOR-BACHELOR DEGREE College Requirements: • Specific course requirements of the college (see index). School of Business and Economics Requirements: • See School of Business and Economics section of the catalog. Major Requirements (minimum of 54 credit hours): • Required courses (46 credit hours): CIS 210 (3), 220 (4), 360 (4), 365 (4), 374 (4), 410 (4), 474 (4), 499 (3); COMSCI 130, 240, 260, or 270 (4), 215 (4), 302 (4), 310 (4). • Elective courses (minimum of 8 credit hours): CIS 460 (4), 465 (4); COMSCI 311 (4), 328 (4), 371 (4), 380 (4), 470 (4). PROGRAM: COMPUTER INFORMATION SYSTEMS-ASSOCIATE OF SCIENCE DEGREE College Requirements: • Specific course requirements of the college (see index). School of Business and Economics Requirements: • The School of Business and Economics advanced standing requirement (23 hrs): Acctg 201 (3); CIS PD170 (4); Econ SSlOl (5), 102 (3); Quant 240 (4); and 260 (4). Specific Requirements (minimum of 43 credit hours): • Required courses (35 credit hours): CIS 210 (3), 220 (4), 360 (4), 365 or 374 (4); COMSCI 215 (4); 130, 240, 260, or 270 (4); 302 (4); 310 (4); 371 (4). • Elective courses (minimum of 8 hours): CIS 365 (4), 374 (4), 410 (4), 460 (4), 465 (4), 474 (4). 98 99