176 managing the sales force, salesperson selection, deployment, compensation, training, field supervision and industrial marketing management. Prerequisite: Mktg 3010. Mktg 3450. Promotion Management (3) S Strategic development of advertising, sales, sales management, public relations, and sales promotion programs. Prerequisites: Business Foundations, Mktg 3010. Prerequisite or concurrent enrollment: Mktg 3100. Mktg 3500. Retail Management (3) F Consideration of issues concerning the establishment and management of retail institutions. Prerequisites: Business Foundations; Mktg 3010. Mktg 3600. International Marketing (3) F In this course students will learn the problems and procedures of marketing in foreign countries, including effects of foreign cultures and marketing systems on the design of marketing programs. Prerequisites: Business Foundations; Mktg 3010. Mktg 3700. Business Studies Abroad - International Marketing (3) Basic principles of international marketing. Fundamentals of international market research including macro and micro-level analysis. Discusses international marketing as part of a global strategy. This course is taught at Fachhochschule Hof, Germany during each fall semester. Students enrolled in this course have to participate in the Study Abroad Program (Contact: Doris Geide- Stevenson, ext. 7634, DGSTEVEN@Weber.edu). Prerequisite: Business Foundations, Mktg 3010. Mktg 4200. Internet Marketing (3) F This course is an elective course for Information Systems & Technologies and Marketing majors. The course deals with the steps used in developing a marketing plan, orienting the plan to developing an Internet presence, and developing a World-Wide Web site to implement the on-line components of the plan. Prerequisites: Business Foundations, IS&T 3110, Mktg 3010. Mktg 4400. Marketing Strategy (3) F This course centers on gaining and sustaining competitive advantages. It entails analyzing customers, competitors, and internal capabilities; then making appropriate product, pricing, promotion, and distribution decisions. Prerequisites: Business Foundations; Acctng 2020; Mgmt 3200; Mktg 3010. Mktg 4800. Independent Research (1-3) Su, F, S Directed research and study on an individual basis. May be repeated until a total of 4 hours credit is accumulated. Prerequisites: Business Foundations; Senior Standing; Written Instructor Approval. Mktg 4860. Marketing Internship (3) F, S A structured professional-level field experience. The student will be counseled and supervised as he/she applies and integrates the knowledge and skills obtained through the Marketing courses. Prerequisites: Business Foundations; Senior Standing; Instructor approval. DEPARTMENT OF Economics Chair: Dr. Clifford Nowell Location: Wattis Business Building, Room 226 Telephone: Department Secretary, Elaine Thomas 801-626-6066 Professors: Richard M. Alston, Wan-Fu Chi, Dan Fuller, John M. Mbaku, Clifford Nowell; Associate Professor: Doris Geide- Stevenson; Assistant Professors: Therese Cavlovic Grijalva; Instructor: Ioana Mazare I he Department of Economics offers two different degree programs. The career field selected will determine the educational goals a student must set and will be an important element in deciding which of the many avenues towards a bachelor's degree available in economics is best suited for you. Economics provides general analysis of decision making where resource constraints are present. Within the area of business, the fields of economics and finance are perhaps the most rigorous in terms of the use and application of mathematical and statistical reasoning. Students with a bachelor's degree in Business Economics are generally prepared to take entry level jobs in any area of business, but are particularly prepared for jobs that call for data analysis, pricing, purchasing, and report writing. Business economists are often employed in private business firms in the financial, retailing, and industrial sectors. A complete career guide is available from the department chairperson. A degree in Business Economics is also regarded by graduate business schools as excellent preparation for advanced work toward an MBA, as well as advanced degrees in other business related disciplines such as human resource management, public administration, finance, and international business. Students seeking an advanced degree in economics, law, other social and behavioral sciences, urban and regional planning, actuarial science, etc., should also investigate the General Economics Major. Center for Economic Education The Department has established a Center for Economic Education. Its basic function is to help educators in secondary and elementary schools improve their understanding and knowledge of economics. This will assist them in providing their students with the fundamental economic tools needed to evaluate complex national and international events that are a part of their daily existence. Business Economics Major JI^^^^^^BBACHELOR DEGREE (B.S. OR B.A.) ^^^^| » Program Prerequisites: All Business and Economics courses with numbers above 3000 require prior completion of Acctng 2010, Econ SS2010, Econ SS2020, IS&T 2000 and Quant SI2600 (unless noted). These prerequisites are referred to collectively as "Business Foundations." (Refer to John B. Goddard School of Business & Economics Requirements on pages 156-159.) » Minor: None required. » Grade Requirements: Candidates for the bachelor of arts and bachelor of science degrees must complete all prerequisite and required business and economics courses with a grade of "C-" or higher. In addition, the overall business and economics GPA must be 2.5 or higher. » Credit Hour Requirements: A total of 120 credit hours is required for graduation - 60-61 of these are John B. Goddard School of Business & Economics required courses and 24 are required within the major. WEBER STATE UNIVERSITY 2004-2005 CATALOG