courses. Students receiving credit in this course cannot also receive credit in MGMT 4865. Prerequisites: Business Foundations; Senior Standing; Instructor approval. MGMT 4865. Human Resource Internship (3) Su, F, S A structured professional-level field experience. The student will be counseled and supervised as he/she applies and integrates the knowledge and skills obtained through the Human Resource or Management program. Students receiving credit in this course cannot receive credit for MGMT 4860. Prerequisites: Business Foundations; Senior Standing; Instmctor approval. Business Administration Marketing Emphasis I his is the only business marketing program on WSU's campus. Students concentrating in marketing specialize in course work that deals with business activities involved in getting the right goods and services to the right customers at the right time, the right place, and in the right way. Courses provide students with vital marketing concepts and experience in applying them. These courses prepare students to assume responsible positions in industry. Those desiring careers in marketing research or higher levels of corporate management are well prepared to enter graduate programs of their choice. Business Administration: Marketing Emphasis BACHELOR DEGREE (B.S. OR B.A.) » Program Prerequisites: All Business and Economics courses with numbers above 3000 require prior completion of ACTG 2010, ECON SS2010, ECON SS2020,1ST 2000, and QUAN SI2600 (unless noted). These prerequisites are referred to collectively as "Business Foundations." (Refer to John B. Goddard School of Business & Economics Requirements on pages 156-159.) » Minor: Not required. » Grade Requirements: Candidates for the bachelor of arts and bachelor of science degrees must complete all prerequisite and required business and economics courses with a grade of "C-" or higher. In addition, the overall business and economics GPA must be 2.5 or higher. » Credit Hour Requirements: A total of 120 credit hours is required for graduation - 60-61 of these are School requirements, 30 are required witiun the major, and the balance should be taken outside of the major. The required 40 upper-division credit hours (courses numbered 3000 and above) are included in the School and major requirements. Academic Advisement Advisement is required. See the John B. Goddard School of Business and Economics Advisor, Patti Sanchez, in WB 211 (801- 626-6534) and/or contact the Business Administration Department in WB 216 (801-626-6075). Contact the School advisor for information on transfer credits, business foundations courses, and admission applications. Advising in major selection, major requirements, and admission applications is provided by the Business Administration Department. Contact either office for advising issues. 175 Admission Requirements An application is necessary for all majors and minors in the John B. Goddard School of Business and Economics. Completion of Business Foundations courses with grades of "C-" or higher is required for admission and access by majors to upper division Business and Economics courses. General Education Refer to pages 36-41 for either Bachelor of Science or Bachelor of Arts requirements. The following courses required for the Marketing Emphasis also will satisfy general education requirements: ENGL ENIOIO, ENGL EN2010 (English Composition); MATH QL1050 (Quantitative Literacy); ECON SS2010 and ECON SS2020 (Social Science); and BTNYLS1403 (Life Science). Course Requirements for B.S. or B.A. Degree Jolm B. Goddard School of Business & Economics Requirements Liberal Support Curriculum (13 or 14) Business Foundations (13) Business Cross-Functional Core (19) Business Functional Core (15) Major Courses Required (21 credit hours) 1ST 3110 Info Technology for Busines s (3) MGMT 3200 Managerial Communication (3) MKTG 3100 Consumer Behavior (3) MKTG 3200 Selling & Sales Management (3) BSAD SI3500 Intro to Business Research (3) MKTG 3450 Promotion Management (3) MKTG 4400 Marketing Strategy (3) Elective Courses (9 credit hours) BSAD 3600 [World Region] Business & Society (3) BSAD 4210 Survey of Business Law (3) BSAD 4500 Entrepreneurship (3) FIN 3400 Real Estate Principles & Practices (3) LOM 3720 Transportation Systems & Management (3) LOM 4100 Quality Management (3) LOM SI4410 Materials & Inventory Management (3) LOM 4730 Purchasing and Supply Management (3) MKTG 3500 Retail Management (3) MKTG 3600 International Marketing (3) MKTG 4200 Internet Marketing (3) MKTG 4860 Marketing Internship (3) or BSAD 4680 Senior Consulting Proj ect (3) COMM 3850 Advertising (3) MARKETING COURSES MKTG MKTG 3010. Marketing Concepts and Practices (3) Su, F, S This course includes planning, implementation, and control of the marketing process; consumer behavior; marketing research; segmentation and target marketing; and consideration of price, place, and promotion. MKTG 3100. Consumer Behavior (3) Su, F, S The application of psychological, sociological, and anthropological findings to the purchase and consumption of goods and services by ultimate and industrial consumers. Prerequisite or concurrent enrollment: Prerequisite: MKTG 3010. MKTG 3200. Selling and Sales Management (3) F, S Theory, methods, and techniques of personal selling in professional settings including analysis of buyer behavior, the delivery of customer satisfaction, and integration of personal selling with other marketing communication tools. Sales management includes General PROFILE ENROLLMENT STUDENT AFFAIRS ACADEMIC INFO DEGREE REQ GENED Jnferdisciplinary FYE HNRS BIS/BAT LIBS INTRD MINORS Applied Science & Technology CEET CS MFET/MET CMT DGET ENGR AUSV/ATTC IDT SST TBE Arts & Humanities COMM ENGL ART/ARTH Business & ECON MBA MACC/ACTG LOM MGMT MKTG ECON/QUAN 1ST Education MED CHF ATHL/AT HLTH/NUTR PE/REC EDUC Heaifh Professions CLS DENT PAR HTHS HAS/HIM REST Science BTNY CHEM GEO MATH/MTHE MICR PHYS ZOOL Social & Behavioral Sciences MCJ/CJ ECON GEOG HIST POLS PHIL PSY SW GERT SOC ANTH AERO MILS NAVS Continuing Ed Davis Campus Weber State University 2005 - 2006 Catalog